A Guidebook for Marketing Transit Services to Business
A Guidebook for Marketing Transit Services to Business

Author: Multisystems, inc

Publisher:

Published: 1999

Total Pages: 976

ISBN-13:

DOWNLOAD EBOOK

This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.

Practices in Assuring Employee Availability
Practices in Assuring Employee Availability

Author: Joel Volinski

Publisher: Transportation Research Board

Published: 1999

Total Pages: 80

ISBN-13: 9780309068604

DOWNLOAD EBOOK

Presents state of the practice information about the various actions transit agencies (and other employers) have taken to help ensure the availability of quality employees in an increasingly competitive employment environment. It focuses on the practices and policies transit agencies have put in place to help minimize absenteeism at their agencies, from which other agencies may find useful applications.

Managing Transit's Workforce in the New Millennium
Managing Transit's Workforce in the New Millennium

Author: Transit Cooperative Research Program

Publisher: Transportation Research Board

Published: 2002

Total Pages: 154

ISBN-13: 0309067529

DOWNLOAD EBOOK

Introduction and Research Approach -- Findings -- Management Profile for Maintaining a Qualified Workforce -- Conclusions and Suggested Research.