Trademarks & Symbols of the World

Trademarks & Symbols of the World

Author: Yasaburō Kuwayama

Publisher: Rockport Publishers

Published: 1987

Total Pages: 504

ISBN-13:

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Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.


Trademarks & Symbols: Symbolical designs

Trademarks & Symbols: Symbolical designs

Author: Yasaburo Kuwayama

Publisher: New York ; Toronto : Van Nostrand Reinhold

Published: 1973

Total Pages: 200

ISBN-13:

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A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.


Signs and Symbols

Signs and Symbols

Author: Adrian Frutiger

Publisher:

Published: 1998

Total Pages: 372

ISBN-13:

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Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.


Logo Design Workbook

Logo Design Workbook

Author: Sean Adams

Publisher: Rockport Publishers

Published: 2006-03-01

Total Pages: 240

ISBN-13: 1616736348

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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.


The Book of R

The Book of R

Author: Tilman M. Davies

Publisher: No Starch Press

Published: 2016-07-16

Total Pages: 833

ISBN-13: 1593276516

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The Book of R is a comprehensive, beginner-friendly guide to R, the world’s most popular programming language for statistical analysis. Even if you have no programming experience and little more than a grounding in the basics of mathematics, you’ll find everything you need to begin using R effectively for statistical analysis. You’ll start with the basics, like how to handle data and write simple programs, before moving on to more advanced topics, like producing statistical summaries of your data and performing statistical tests and modeling. You’ll even learn how to create impressive data visualizations with R’s basic graphics tools and contributed packages, like ggplot2 and ggvis, as well as interactive 3D visualizations using the rgl package. Dozens of hands-on exercises (with downloadable solutions) take you from theory to practice, as you learn: –The fundamentals of programming in R, including how to write data frames, create functions, and use variables, statements, and loops –Statistical concepts like exploratory data analysis, probabilities, hypothesis tests, and regression modeling, and how to execute them in R –How to access R’s thousands of functions, libraries, and data sets –How to draw valid and useful conclusions from your data –How to create publication-quality graphics of your results Combining detailed explanations with real-world examples and exercises, this book will provide you with a solid understanding of both statistics and the depth of R’s functionality. Make The Book of R your doorway into the growing world of data analysis.


Alphabet Logo: Trademarks & Symbols

Alphabet Logo: Trademarks & Symbols

Author:

Publisher:

Published: 2015

Total Pages: 535

ISBN-13: 9780957081666

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A compendium of trademarks and symbols, designed from the letters of the alphabet, containing over 500 examples from some of the world's leading designers.


No Logo

No Logo

Author: Naomi Klein

Publisher: Macmillan

Published: 2000-01-15

Total Pages: 520

ISBN-13: 9780312203436

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"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.


Logo, Font & Lettering Bible

Logo, Font & Lettering Bible

Author: Leslie Cabarga

Publisher: North Light Books

Published: 2004-02-15

Total Pages: 248

ISBN-13:

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This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).