Trademark and Deceptive Advertising Surveys
Author: Shari Seidman Diamond
Publisher: American Bar Association
Published: 2012
Total Pages: 0
ISBN-13: 9781614384748
DOWNLOAD EBOOKFocusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.