Trademarks & Symbols of the World
Trademarks & Symbols of the World

Author: Yasaburō Kuwayama

Publisher: Rockport Publishers

Published: 1987

Total Pages: 504

ISBN-13:

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Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.

Trademarks & Symbols: Symbolical designs
Trademarks & Symbols: Symbolical designs

Author: Yasaburo Kuwayama

Publisher: New York ; Toronto : Van Nostrand Reinhold

Published: 1973

Total Pages: 200

ISBN-13:

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A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.

TM
TM

Author: Ivan Chermayeff

Publisher: Princeton Architectural Press

Published: 2000-09

Total Pages: 292

ISBN-13: 9781568982564

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The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

Identify
Identify

Author: Tom Geismar

Publisher: HOW Books

Published: 2011-10-31

Total Pages: 256

ISBN-13: 1440310327

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The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

Thoughts on Design
Thoughts on Design

Author: Paul Rand

Publisher: Chronicle Books

Published: 2014-08-19

Total Pages: 97

ISBN-13: 1452130655

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One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

Research Handbook on Design Law
Research Handbook on Design Law

Author: Henning Hartwig

Publisher: Edward Elgar Publishing

Published: 2021-05-28

Total Pages: 584

ISBN-13: 1781955883

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Written by expert scholars and practitioners, this unique Research Handbook presents the state of the art in research on, and the practice of, international design law. Combining cutting-edge research with a practical approach, it examines key trends and covers key cases, regional and national laws, as well as concepts of international design protection. In particular, the U.S. framework is compared with the regime of the EU, and issues relating to the Hague Agreement are also covered.

Marks of Excellence
Marks of Excellence

Author: Per Mollerup

Publisher: Phaidon Press

Published: 1997

Total Pages: 240

ISBN-13: 9780714834481

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The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.

World Intellectual Property Indicators 2020
World Intellectual Property Indicators 2020

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2020-12-07

Total Pages: 237

ISBN-13: 9280532014

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This authoritative report analyzes IP activity around the globe. Drawing on 2019 filing, registration and renewals statistics from national and regional IP offices and WIPO, it covers patents, utility models, trademarks, industrial designs, microorganisms, plant variety protection and geographical indications. The report also draws on survey data and industry sources to give a picture of activity in the publishing industry.