Trade Shows in the 21st Century
Author: Béliard, Anne-Sophie
Publisher: Edward Elgar Publishing
Published: 2022-09-06
Total Pages: 257
ISBN-13: 1800886047
DOWNLOAD EBOOKWhy do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.