Total Branding by Design
Author: Paul Southgate
Publisher:
Published: 1994
Total Pages: 172
ISBN-13: 9780749408671
DOWNLOAD EBOOKRead and Download eBook Full
Author: Paul Southgate
Publisher:
Published: 1994
Total Pages: 172
ISBN-13: 9780749408671
DOWNLOAD EBOOKAuthor: Paul Southgate
Publisher:
Published: 1994
Total Pages: 256
ISBN-13:
DOWNLOAD EBOOKAuthor: Alina Wheeler
Publisher: John Wiley & Sons
Published: 2012-10-11
Total Pages: 338
ISBN-13: 1118418743
DOWNLOAD EBOOKA revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: Marc English
Publisher: Rockport Pub
Published: 2000
Total Pages: 144
ISBN-13: 9781564966803
DOWNLOAD EBOOKProfiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
Published: 2013-01-14
Total Pages: 256
ISBN-13: 111802706X
DOWNLOAD EBOOKThe fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
Published: 2016-01-18
Total Pages: 427
ISBN-13: 1780679807
DOWNLOAD EBOOKCreating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author: Gary P. Twohig
Publisher:
Published: 1998
Total Pages: 83
ISBN-13:
DOWNLOAD EBOOKAuthor: Naomi Klein
Publisher: Macmillan
Published: 2000-01-15
Total Pages: 520
ISBN-13: 9780312203436
DOWNLOAD EBOOK"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Debbie Millman
Publisher: Skyhorse Publishing Inc.
Published: 2011-10-10
Total Pages: 337
ISBN-13: 1581158645
DOWNLOAD EBOOK"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.
Author: Melissa Davis
Publisher: AVA Publishing
Published: 2005
Total Pages: 243
ISBN-13: 2940373000
DOWNLOAD EBOOKAnnotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.