Cigar tobacco runs in the blood of Connecticut River Valley farmers. Delve into the surprising history of the region's most iconic crop, all the way back to early Native American uses and the boom of the Civil War. Though fashionable in the 1950s, the popularity of cigars declined a decade later, nearly destroying the region's tobacco industry. A resurgence in the 1990s brought new life to the crop, and the reopening of Cuba in 2015 added a new chapter for cigar tobacco. Brianna Dunlap, director of the Connecticut Valley Tobacco Museum, provides a guide to important tobacco landmarks from East Haddam to Brattleboro, featuring stunning photography from Leonard Hellerman. It is the story of the people--the farmers and field hands--who made tobacco the soul of the valley.
The Tobacco Valley, in Montanaas far northwest corner, was so named by explorer David Thompson in 1808 upon finding the resident natives using a form of wild tobacco. The Kutenai Indians were the primary inhabitants until late in the 19th century when cattlemen found the isolated valley. By 1890, several ranching families moved cattle overland to fatten on pasture that heretofore knew only the track of a Kutenai Indian pony. Eureka came into being when the Great Northern Railroad was built through in 1904. With what seemed like limitless timber, a lumber mill was operating by 1906. The railroad brought in workers and entrepreneurs, hauling lumber out. Early on it was thought that farming might supplement the timber-based economy, but hopeful homesteaders soon learned that the Tobacco Valley would never deliver on the promise of fruits and vegetables. Harvesting timber would define the Tobacco Valley for decades to come.
Over 200 beautiful colour photos provide a detailed look at a wide variety of tobacco sheds in the Connecticut River Valley. An engaging text delivers a unique look at tobacco sheds from a historical, personal, and an agricultural perspective through the changing seasons. Readers will enjoy an overview of the tobacco industry from the farmer's perspective and tour the valley's rich agricultural history, using interviews and hands-on research to captured the essence of this special crop. Learn why it is still an important part of life for the region and how Yankee ingenuity married form and function to solve unique problems presented by fickle weather conditions. Further, the text explores the construction and unique features of tobacco sheds, and how some historic sheds have been transformed, given new life and new uses. This book will be treasured by everyone fascinated with farm architecture and rural New England life.
NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.
