Cola Wars

Cola Wars

Author: Dennis J. Barton

Publisher: iUniverse

Published: 2002-08-04

Total Pages: 348

ISBN-13: 059524159X

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In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay. Jack is as SS-man, a Special Services Operative for Coak-Cola. He does the dirty work and makes a good living. He's got a posh pad, a fast car, and chicks really dig him. Everything is going just great until he begins to catch on that his employer is not so benevolent as he had once been lead to believe. Something is rotten in Cola-Land. And Jack, reluctant Jack, along with a mysterious new super-hero who calls himself "The Blue Buddha", must make a stand for truth, justice, and clean drinking-water for all.


The Other Guy Blinked

The Other Guy Blinked

Author: Roger Enrico

Publisher: Bantam Books

Published: 1986

Total Pages: 296

ISBN-13:

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The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.


Cold War Strategist

Cold War Strategist

Author: Linda McFarland

Publisher: Bloomsbury Publishing USA

Published: 2001-08-30

Total Pages: 238

ISBN-13: 0313075123

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This study of Cold War politics explores the attitudes of William Stuart Symington, a consummate Cold Warrior and Democratic senator from Missouri. The book focuses on his transition from being an avid supporter of the military and the CIA to his dovish position on the Vietnam War, as he questioned all foreign commitments, as well as military and CIA budgets. His ideas influenced presidential administrations ranging from Truman's to Nixon's. He exposed covert activity associated with the Vietnam War and worked to restore the constitutional balance between the executive and legislative branches of the government. Symington held several appointive positions within the Truman administration where he was instrumental in the unification of the armed services: he served as the first Secretary of the Air Force, a post responsible for the conduct of the Berlin Blockade. As a senator, he was a strong voice for the military, and he openly criticized President Eisenhower for his defense policies and meager budgets. A vociferous advocate of the big bomber and ICBMs, he helped establish the missile gap myth, providing the Democratic Party with a key issue in the 1960 presidential race. This well-documented study highlights the importance of and the interplay among significant personalities, circumstances, and public policy at a key point in our nation's history.


Citizen Coke: The Making of Coca-Cola Capitalism

Citizen Coke: The Making of Coca-Cola Capitalism

Author: Bartow J. Elmore

Publisher: W. W. Norton & Company

Published: 2014-11-03

Total Pages: 455

ISBN-13: 0393245934

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"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.


The Last Soldiers of the Cold War

The Last Soldiers of the Cold War

Author: Fernando Morais

Publisher: Verso Books

Published: 2015-06-16

Total Pages: 289

ISBN-13: 1781688761

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Here is the story of political prisoners finally freed in December 2014, after being held captive by the United States since the late 1990s. Through the 1980s and 1990s, violent anti-Castro groups based in Florida carried out hundreds of military attacks on Cuba, bombing hotels and shooting up Cuban beaches with machine guns. The Cuban government struck back with the Wasp Network—a dozen men and two women—sent to infiltrate those organizations. The Last Soldiers of the Cold War tells the story of those unlikely Cuban spies and their eventual unmasking and prosecution by US authorities. Five of the Cubans received long or life prison terms on charges of espionage and murder. Global best-selling Brazilian author Fernando Morais narrates the riveting tale of the Cuban Five in vivid, page-turning detail, delving into the decades-long conflict between Cuba and the US, the growth of the powerful Cuban exile community in Florida, and a trial that eight Nobel Prize winners condemned as a travesty of justice. The Last Soldiers of the Cold War is both a real-life spy thriller and a searching examination of the Cold War’s legacy.


Basking in the Cold War

Basking in the Cold War

Author: Joseph R. Barry

Publisher: Xlibris Corporation

Published: 2010-08-19

Total Pages: 202

ISBN-13: 1453550747

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What happens when a naïve eighteen-year-old newly minted U.S. Marine is dropped into the ancient, exotic (also erotic), and distinctly foreign environment of the Far East? This book relates the experiences and adventures that occurred during the young man’s journey to coping with the cold war. There is no blood and guts here. No laudable heroism or sacrifice attends this young American’s memoirs. He served his country as did tens of thousands of other Americans during the jittery period of the cold war—with honor, loyalty, steadfastness, readiness, and as much tomfoolery and peccadilloes as could be conjured up. Although the hilarity and devilment described in the book belong in the past, the effect of this period of coping with a strange and powerful culture became a permanent part of character development. Our young American boy would be an entirely different man should he never had been one of America’s guardians manning the far off ramparts during that perilous time. That is precisely why this book was written. The members of the American armed forces of the cold war have not been honored for their service. Some were ruined by being uprooted to these foreign shores, others found fulfillment, none were unaffected. It could easily have been otherwise. One false move, one mistake, could have plummeted the United States and all their cold war warriors into the chaos of war again, and many of the names of men found within these pages might have ended up carved into the cold marble of a war memorial. It did not happen, and so this book is presented with pleasure and happy memories. It is hoped that the reader will enjoy basking in the cold war.