Dissertation Abstracts International
Author:
Publisher:
Published: 2009-05
Total Pages: 582
ISBN-13:
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Three Essays on Internet Marketing
Author: Michael S. Trusov
Publisher:
Published: 2007
Total Pages: 346
ISBN-13:
DOWNLOAD EBOOKResearch in Consumer Behavior
Author: Russell W. Belk
Publisher: Emerald Group Publishing
Published: 2012-12-20
Total Pages: 386
ISBN-13: 1781900221
DOWNLOAD EBOOKThis volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c
Online Consumer Behavior
Author: Angeline Close
Publisher: Routledge
Published: 2012
Total Pages: 402
ISBN-13: 1848729693
DOWNLOAD EBOOKFirst Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Research Anthology on Fandoms, Online Social Communities, and Pop Culture
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2022-01-28
Total Pages: 444
ISBN-13: 1668445166
DOWNLOAD EBOOKThe internet has grown to become one of the largest communication hubs in history. With its ability to share content and create community bonds, it has seen many fandoms and online social communities develop within the past decades. While there are some detriments to these communities, there are also many benefits and potential uses for the betterment of society. The Research Anthology on Fandoms, Online Social Communities, and Pop Culture explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education. Covering topics such as digital communities, transmedia language learning, and digital humanities, this book is a vital tool for educators of K-12 and higher education, digital folklorists, sociologists, communications researchers, online administrators, community leaders, and academicians.
Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations
Author: Dasgupta, Subhasish
Publisher: IGI Global
Published: 2013-05-31
Total Pages: 317
ISBN-13: 1466640235
DOWNLOAD EBOOKSocial networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantagesand challenges and hazardsfor organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.
Online Consumer Psychology
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
Published: 2005-03-23
Total Pages: 567
ISBN-13: 1135608113
DOWNLOAD EBOOKAddresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Selected Essays on Corporate Reputation and Social Media
Author: Markus Kick
Publisher: Springer
Published: 2015-02-19
Total Pages: 196
ISBN-13: 3658088370
DOWNLOAD EBOOKIn four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
Handbook of Research on the Impact of Fandom in Society and Consumerism
Author: Wang, Cheng Lu
Publisher: IGI Global
Published: 2019-10-25
Total Pages: 605
ISBN-13: 1799810496
DOWNLOAD EBOOKFans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
ICEMBDA 2023
Author: Jianguo Liu
Publisher: European Alliance for Innovation
Published: 2024-01-19
Total Pages: 1261
ISBN-13: 1631904442
DOWNLOAD EBOOKThe 4th International Conference on Economic Management and Big Data Applications was successfully held in Tianjin, China from October 27th to 29th, 2023. This conference served as a platform for researchers, scholars, and industry professionals to exchange knowledge and insights in the field of economic management and the application of big data. The conference held great significance in advancing the understanding and application of economic management and big data. By bringing together experts from around the globe, the conference facilitated the exchange of innovative ideas and research findings, contributing to the development of these fields. The topics covered during the conference showcased the latest advancements and trends in enterprise economic statistics, information evaluation, blockchain technology, industrial structure optimization, information retrieval, data regression analysis, intelligent Internet of Things platforms, and data encryption. The discussions and presentations during the conference allowed participants to explore new methodologies, strategies, and technologies that can enhance economic management practices and leverage the potential of big data. The conference provided a platform for scholars and practitioners to share their experiences, insights, and best practices, fostering collaboration and networking opportunities. Furthermore, the proceedings were published, ensuring the dissemination of valuable research findings to a wider audience. The collective knowledge and research presented at the conference will contribute to the academic community, industry professionals, and policymakers, enabling them to make informed decisions and develop effective strategies in the fields of economic management and big data applications. Overall, the 4th International Conference on Economic Management and Big Data Applications played a pivotal role in promoting knowledge exchange, fostering innovation, and shaping the future of economic management by harnessing the power of big data.
