Online Consumer Behavior
Author: Angeline Close
Publisher: Routledge
Published: 2012
Total Pages: 402
ISBN-13: 1848729693
DOWNLOAD EBOOKFirst Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
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Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
Author: Amalendu Bhunia
Publisher: Springer Nature
Published: 2023-11-30
Total Pages: 609
ISBN-13: 9464632984
DOWNLOAD EBOOKThis is an open access book. Finance and trade are the keys to the world's continued economic and social development. Studying finance and trade can help us better understand how the world works. In addition, business management is crucial for an enterprise and a country's sustainable development. The conference mainly focused on research fields such as finance, trade, and business management. The 2023 International Conference on Finance, Trade, and Business Management(FTBM2023)will be held on September 22-24, 2023 by ZOOM. The purpose of the conference is to provide a chance for experts and scholars engaged in finance, trade, and business management-related research to exchange scientific research results and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussions, and promote cooperation in the industrialization of academic achievements. We sincerely invite experts, scholars, business people, and other relevant people from universities and scientific research institutions at home and abroad to attend the conference!
Congruency, Expectations and Consumer Behavior in Digital Environments
Author: Frederic Nimmermann
Publisher: Springer Nature
Published: 2019-10-23
Total Pages: 226
ISBN-13: 3658284218
DOWNLOAD EBOOKA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Dissertation Abstracts International
Author:
Publisher:
Published: 2009-04
Total Pages: 564
ISBN-13:
DOWNLOAD EBOOKThe Routledge Companion to Consumer Behavior Analysis
Author: Gordon R. Foxall
Publisher: Routledge
Published: 2015-08-20
Total Pages: 470
ISBN-13: 1317913469
DOWNLOAD EBOOKThe Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Proceedings of the Sixteenth International Conference on Management Science and Engineering Management – Volume 2
Author: Jiuping Xu
Publisher: Springer Nature
Published: 2022-07-13
Total Pages: 840
ISBN-13: 3031103858
DOWNLOAD EBOOKThis book covers many hot topics, including theoretical and practical research in many areas such as dynamic analysis, machine learning, supply chain management, operations management, environmental management, uncertainty, and health and hygiene. It showcases advanced management concepts and innovative ideas. The 16th International Conference on Management Science and Engineering Management (2022 ICMSEM) will be held in Ankara, Turkey during August 3-6, 2022. ICMSEM has always been committed to promoting innovation management science (M-S) and engineering management (EM) academic research and development. The book provides researchers and practitioners in the field of Management Science and Engineering Management (MSEM) with the latest, cutting-edge thinking and research in the field. It will appeal to readers interested in these fields, especially those looking for new ideas and research directions.
Proceedings of the 6th International Conference on Economic Management and Green Development
Author: Xiaolong Li
Publisher: Springer Nature
Published: 2023-06-27
Total Pages: 1647
ISBN-13: 9811978263
DOWNLOAD EBOOKThis proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of economic management, public administration, and green development. ICEMGD is working to provide a platform for international participants from fields like macro- and microeconomics, international economics, finance, agricultural economics, health economics, business management and marketing strategies, regional development studies, social governance, and sustainable development. The proceedings will be of interest to researchers, academics, professionals, and policy makers in the field of economic management, public administration, and development studies.
Three Essays on Paid Search Advertising
Author: Oliver J. Rutz
Publisher:
Published: 2007
Total Pages: 356
ISBN-13:
DOWNLOAD EBOOKConsumer Behavior in Tourism and Hospitality Research
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
Published: 2017-08-09
Total Pages: 197
ISBN-13: 1787430073
DOWNLOAD EBOOKThe chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
International Strategic Management of Brands and Online Firms
Author: Carolina Sinning
Publisher: Springer Nature
Published: 2022-07-01
Total Pages: 231
ISBN-13: 3658380500
DOWNLOAD EBOOKThe research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.
