Theory and Research in Mass Communication
Theory and Research in Mass Communication

Author: David K. Perry

Publisher: Routledge

Published: 2001-11-01

Total Pages: 332

ISBN-13: 1135645000

DOWNLOAD EBOOK

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Mass Communication Research and Theory
Mass Communication Research and Theory

Author: Guido Hermann Stempel

Publisher: Addison-Wesley Longman

Published: 2003

Total Pages: 0

ISBN-13: 9780205359233

DOWNLOAD EBOOK

Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.

Communication Theory and Research
Communication Theory and Research

Author: Denis McQuail

Publisher: SAGE

Published: 2005-12-15

Total Pages: 317

ISBN-13: 1847878148

DOWNLOAD EBOOK

This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.

Applied Mass Communication Theory
Applied Mass Communication Theory

Author: Jack Rosenberry

Publisher: Routledge

Published: 2021-09-30

Total Pages: 310

ISBN-13: 1000453588

DOWNLOAD EBOOK

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

The Handbook of Media and Mass Communication Theory
The Handbook of Media and Mass Communication Theory

Author: Robert S. Fortner

Publisher: John Wiley & Sons

Published: 2014-03-10

Total Pages: 1002

ISBN-13: 1118770005

DOWNLOAD EBOOK

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Media Effects
Media Effects

Author: Jennings Bryant

Publisher: Routledge

Published: 2002-02

Total Pages: 645

ISBN-13: 1135647380

DOWNLOAD EBOOK

This new edition updates and expands the scholarship of the 1st edition, examining media effects in

Communication Science Theory and Research
Communication Science Theory and Research

Author: Marina Krcmar

Publisher: Routledge

Published: 2016-05-20

Total Pages: 381

ISBN-13: 1136288996

DOWNLOAD EBOOK

This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

McQuail's Mass Communication Theory
McQuail's Mass Communication Theory

Author: Denis McQuail

Publisher: SAGE

Published: 2005-05-20

Total Pages: 628

ISBN-13: 9781412903714

DOWNLOAD EBOOK

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

Visual Communication Theory and Research
Visual Communication Theory and Research

Author: S. Fahmy

Publisher: Palgrave Macmillan

Published: 2014-05-01

Total Pages: 0

ISBN-13: 9781137362148

DOWNLOAD EBOOK

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.