Internet Marketing Research: Theory and Practice
Internet Marketing Research: Theory and Practice

Author: Lee, Ook

Publisher: IGI Global

Published: 2000-07-01

Total Pages: 272

ISBN-13: 1930708890

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Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions
Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions

Author: Cruz-Cunha, Maria Manuela

Publisher: IGI Global

Published: 2013-07-31

Total Pages: 799

ISBN-13: 1466643749

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Workplace technology is evolving at an accelerated pace, driving innovation, productivity, and efficiency to exceedingly high levels. Businesses both small and large must keep up with these changes in order to compete effectively with fellow enterprises. The Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions collects the most recent developments in evaluating the technological, organizational, and social dimensions of modern business practices in order to better foster advances in information exchange and collaboration among networks of partners and customers. This crucial reference supports managers and business professionals, as well as members of academia, IT specialists, and network developers in enhancing business practices and obtaining competitive advantage.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing 1
Marketing 1

Author: Jim Blythe

Publisher: Select Knowledge Limited

Published: 2000

Total Pages: 139

ISBN-13: 0744627923

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This title will help you to understand the core concepts of marketing and how they are applied in your organisation, the customer orientation of marketing, some of the core techniques of marketing, the differences between domestic and international marketing, and how these can apply to your own organisation, the strategic position of marketing within the performance of your business. At a practical level, the module will enable you to carry out a marketing audit of your organisation and contribute to marketing activities within your organisation.

Supply Chain Risk
Supply Chain Risk

Author: Clare Brindley

Publisher: Taylor & Francis

Published: 2017-07-05

Total Pages: 218

ISBN-13: 1351896903

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This collection, written by international scholars from the UK, US and Scandinavia, provides empirical case studies within services and manufacturing in both large and SME organizations. The findings represent a robust cross-disciplinary view of supply chains, articulating policies and strategies for organizations. This work provides the foundation for future research in this expanding area and the impact it has on managing risk within the supply chain.

Digital Marketing
Digital Marketing

Author: Dave Chaffey

Publisher: Pearson UK

Published: 2019-02-05

Total Pages: 614

ISBN-13: 1292241624

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Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Internet Marketing
Internet Marketing

Author: Dave Chaffey

Publisher: Financial Times/Prentice Hall

Published: 2003

Total Pages: 516

ISBN-13:

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This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Author: John B. Ford

Publisher: Springer

Published: 2015-02-05

Total Pages: 560

ISBN-13: 3319130846

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This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.