Mind Myths

Mind Myths

Author: Sergio Della Sala

Publisher:

Published: 1999-06-02

Total Pages: 322

ISBN-13:

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Mind Myths shows that science can be entertaining and creative. Addressing various topics, this book counterbalances information derived from the media with a 'scientific view'. It contains contributions from experts around the world.


Services Marketing

Services Marketing

Author: Christopher Lovelock

Publisher: Pearson

Published: 2014-12-12

Total Pages: 0

ISBN-13: 9780134123905

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For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.


Strategic Denial and Deception

Strategic Denial and Deception

Author: Roy Godson

Publisher: Transaction Publishers

Published: 2011-12-31

Total Pages: 263

ISBN-13: 1412835208

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Does foreign denial and deception threaten the interests of contemporary democracies? Strategic denial and deception (D&D) has emerged as a little understood challenge to security in general, and the intelligence community in particular. To gain advantages, adversaries seek to deny critical information about their own activities and capabilities, and to decieve foreign governments. In recent years, Iraq, India, Somalia, Colombian criminal groups, and terrorists, for example, have all used D&D successfully against the United States. Denial and deception is a low cost, potentially high impact to level political, military, and economic playing fields, particularly against strong opponents. Concerns about the threat of denial and deception have waxed and waned since the end of World War II. Sometimes it shaped assessments about the former Soviet Union, for example. At other times, such as the end of the Cold War, such threats appear to fade into insignificance. This volume considers whether globalization, proliferating communication technologies, and the dissemination of vast amounts of information make effective foreign denial and deception more or less likely. Contributors also examine whether more information and data sources make policymakers better informed or simply create confusion. Drawing on lessons learned from historical experiences, the authors propose ways to minimize future challenges. Chapters include "Elements of Strategic Denial and Deception," by Abram Shulsky; "Conditions Making for Success and Failure of D&D," by Barton Whaley; "Conditions Making for Success and Failure of D&D," by M.R.D. Foot; "Conditions Making for Success and Failure of D&D," by J. Bowyer Bell; "Arms Control," by Lynn M. Hansen; and "Prescription: Detecting Deception-Practice, Practitioners, and Theory," by Barton Whaley and Jeffrey Busby. While there are previous books about celebrated D&D cases, from Troy to Pearl Harbor and D-Day, no work attempts to assess how these instruments of denial and deception can be used in the early twenty-first century. This book will be of interest to students, security planners, and general readers interested in political science, security, and foreign and military policy.


The Fundamentals of Landscape Architecture

The Fundamentals of Landscape Architecture

Author: Tim Waterman

Publisher: AVA Publishing

Published: 2009-05-15

Total Pages: 203

ISBN-13: 2940373914

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The Fundamentals of Landscape Architecture provides an introduction to the key elements of this broad field. From climate change to sustainable communities, landscape architecture is at the forefront of today's most crucial issues. This book explains the process of designing for sites, calling upon historical precedent and evolving philosophies to discuss how a project moves from concept to realization. It serves as a guide to the many specializations within landscape architecture, such as landscape strategy and urban design.


Niwaki

Niwaki

Author: Jake Hobson

Publisher: Timber Press (OR)

Published: 2007

Total Pages: 144

ISBN-13: 0881928356

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Over the years, Japanese gardeners have fine-tuned a distinctive set of pruning techniques that coax out the essential characters of their garden trees, or niwaki. In this highly practical book, Western gardeners are encouraged to draw upon the techniques and sculpt their own garden trees to unique effect. After first discussing the principles that underpin the techniques, the author offers in-depth guidelines for shaping pines, azaleas, conifers, broadleaved evergreens, bamboos and deciduous trees. Throughout the text, step-by-step illustrations accompany the instructions, while abundant photographs and anecdotes bring the ideas surrounding niwaki vividly to life.


Medical and Veterinary Entomology

Medical and Veterinary Entomology

Author: Gary R. Mullen

Publisher: Academic Press

Published: 2009-04-22

Total Pages: 646

ISBN-13: 0080919693

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Medical and Veterinary Entomology, Second Edition, has been fully updated and revised to provide the latest information on developments in entomology relating to public health and veterinary importance. Each chapter is structured with the student in mind, organized by the major headings of Taxonomy, Morphology, Life History, Behavior and Ecology, Public Health and Veterinary Importance, and Prevention and Control. This second edition includes separate chapters devoted to each of the taxonomic groups of insects and arachnids of medical or veterinary concern, including spiders, scorpions, mites, and ticks. Internationally recognized editors Mullen and Durden include extensive coverage of both medical and veterinary entomological importance. This book is designed for teaching and research faculty in medical and veterinary schools that provide a course in vector borne diseases and medical entomology; parasitologists, entomologists, and government scientists responsible for oversight and monitoring of insect vector borne diseases; and medical and veterinary school libraries and libraries at institutions with strong programs in entomology. Follows in the tradition of Herm's Medical and Veterinary Entomology The latest information on developments in entomology relating to public health and veterinary importance Two separate indexes for enhanced searchability: Taxonomic and Subject New to this edition: Three new chapters Morphological Adaptations of Parasitic Arthropods Forensic Entomology Molecular Tools in Medical and Veterinary Entomology 1700 word glossary Appendix of Arthropod-Related Viruses of Medical-Veterinary Importance Numerous new full-color images, illustrations and maps throughout


The Perfume Companion

The Perfume Companion

Author: Sarah McCartney

Publisher: Frances Lincoln

Published: 2021-10-05

Total Pages: 290

ISBN-13: 0711242194

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'An authoritative guide from two experts who really know their way around scent' – FUNMI FETTO The Perfume Companion is a beautifully illustrated compendium of almost 500 recommended scents, designed to help you pick out your next favourite fragrance. Perfumes have the power to evoke treasured memories, make us feel fabulous and help us express our best self. But with so many out there, how do you choose something new? When the scents in the perfume shop are merging into one aromatic haze, how do you remain focused? And if your favourite scent goes out of stock, how do you replace it? The Perfume Companion is here to help. Sarah McCartney and Samantha Scriven deliver a host of scents for you to try – including bargain finds and luxury treasures, iconic stalwarts and indie newcomers, the lightest florals and the deepest leathers. With insider information about how perfumes are really made, discover hundreds of new fragrances and find the scents to share your own memories with. This is the perfect companion for your scented adventures.