The Value Mix
The Value Mix

Author: Guerric de Ternay

Publisher:

Published: 2019-01-13

Total Pages: 96

ISBN-13: 9781794056053

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How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight? In the Value Mix, Guerric de Ternay answers these important questions. Filled with innovation frameworks and examples, this practical book helps you solve the biggest challenge every business faces: how to create meaningful and successful products or services--something new that matters to your customers. The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research. This is a must-read for anyone starting something new--whether you're a product manager, an entrepreneur, an innovation consultant, or a marketing or brand manager. You can create meaningful value propositions for your customers. The Value Mix tells you how. -- Guerric de Ternay is the founder of two sustainable fashion businesses: GoudronBlanc offers high-quality T-shirts for men and Blackwood creates accessories made of natural, eco-friendly materials. In parallel, Guerric also manages projects for ?What If! Innovation, a global consulting firm that works with Fortune 500 companies to use an experimentation-based approach to achieving growth.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Channel Strategies and Marketing Mix in a Connected World
Channel Strategies and Marketing Mix in a Connected World

Author: Saibal Ray

Publisher: Springer Nature

Published: 2019-12-14

Total Pages: 290

ISBN-13: 3030317331

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This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

The Marketing Mix
The Marketing Mix

Author: 50minutes,

Publisher: 50 Minutes

Published: 2015-09-02

Total Pages: 26

ISBN-13: 2806266122

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Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Perfect Mix
The Perfect Mix

Author: Helen Rothberg, PhD

Publisher: Simon and Schuster

Published: 2017-06-20

Total Pages: 176

ISBN-13: 1501127845

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In the tradition of the popular business classics Leadership Is an Art and What They Don’t Teach You at Harvard Business School, Dr. Helen Rothberg, a sought-after consultant to CEOs and entrepreneurs, reveals memorable insights about leadership developed while she worked as a bartender and restaurant manager. Good managers and good leaders are not always the same. Dr. Helen Rothberg trains leaders, from Fortune 500 executives to startup entrepreneurs, with her particular brand of ADVICE—Action, Determination, Vision, Integrity, Communication, Empathy. Based on the management and life lessons she learned from working as a bartender while getting graduate business and behavioral science degrees, each aspect of ADVICE helps leaders hone their vision—of themselves and their business. You will explore who you are and who you need to become, analyze what has worked in the past and what might work better in the future, and realize ways to continually adapt—with courage and grace—to the unpredictable, uncertain business environment. Through the book’s colorful stories of barroom brawls and boardroom bravado, competition and cooperation, conflict and other challenges, you’ll conceive of new ways to develop working relationships with colleagues and customers; keep things running smoothly; and manage infuriating, delightful, and sometimes dangerous clients as well as temperamental and talented employees, and owners or bosses with brilliant ideas who may not communicate well. Leading an organization is knowing when to stir or shake things up, blend or serve neat, and Dr. Rothberg finishes each chapter with the recipe for a creative cocktail that embodies a lesson, to mix perfectly, contemplate, and savor.

Launching New Products
Launching New Products

Author: John Westman

Publisher: Business Expert Press

Published: 2015-09-25

Total Pages: 100

ISBN-13: 1606499238

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The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.

Mix It Up!
Mix It Up!

Author: Hervé Tullet

Publisher:

Published: 2014-11-01

Total Pages: 32

ISBN-13: 9781760110956

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Use your hand to mix up the colours. It's like magic...Smudge, rub, shake and have fun!..An exuberant invitation to play...'Irresistible.' - 'The Wall Street Journal'

Trends in Japanese Management
Trends in Japanese Management

Author: T. Kono

Publisher: Springer

Published: 2001-05-21

Total Pages: 338

ISBN-13: 0333993896

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The period of economic decline during the 1990s produced a wave of studies focusing on the failure of Japanese management according to western criteria. Yet Japanese manufacturing firms have continued to hold competitive power in the world market. This book identifies the institutional specificity of Japanese Management and the reasons behind its continued competitiveness. Through an exploration of the strategy and structure of Japanese manufacturing corporations the authors discover the essential features and strength of Japanese management systems, their problems and new trends, and consider how management strategies have been developed for future success. This new, sophisticated analysis of Japanese manufacturing corporations, based on data from over two hundred corporations, will enable the reader to better understand Japanese management systems and their potential to lay a foundation for successful management systems throughout the world.

Remix
Remix

Author: Lawrence Lessig

Publisher: Penguin

Published: 2008

Total Pages: 356

ISBN-13: 9781594201721

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The reigning authority on intellectual property in the Internet age, Lawrence Lessig spotlights the newest and possibly the most harmful culture war - a war waged against those who create and consume art. America's copyright laws have ceased to perform their original, beneficial role: protecting artists' creations while allowing them to build on previous creative works. In fact, our system now criminalizes those very actions. Remix is an urgent, eloquent plea to end a war that harms every intrepid, creative user of new technologies. It also offers an inspiring vision of the postwar world where enormous opportunities await those who view art as a resource to be shared openly rather than a commodity to be hoarded.