Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

Author: Jeffrey Gitomer

Publisher: Bard Press

Published: 2013-09-03

Total Pages: 186

ISBN-13: 1885167792

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There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster. Here's a sampling of Jeffrey’s 21.5 Laws of Selling: • Deliver Value First • Ask Before Telling • Communicate in Terms of Them • Become Your Own Brand • Earn Referrals and Testimonials without Asking • Create Loyal Customers These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable — and unbreakable. If you're just getting started in selling, you will find the Laws invaluable. Whether or not you learn them and follow them will make or break your career. If you’ve been in sales for a while, you will find yourself saying, "I haven’t been doing that." "I knew that! How did forget?" When we break the Laws we pay the price. Our sales suffer. Our bank account takes a hit. It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works.

The 100 Absolutely Unbreakable Laws of Business Success
The 100 Absolutely Unbreakable Laws of Business Success

Author: Brian Tracy

Publisher: Berrett-Koehler Publishers

Published: 2002-01-11

Total Pages: 341

ISBN-13: 1605098981

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Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy, tackles these puzzling questions through a set of principles or universal laws one needs to follow to become successful in the world of business. In The 100 Absolutely Unbreakable Laws of Business Success, Tracy draws on his thirty years of experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams-all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse! Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use-sometimes in just minutes-to begin the journey toward greater business success.

Brand Warfare
Brand Warfare

Author: David D'Alessandro

Publisher: McGraw Hill Professional

Published: 2002-09-13

Total Pages: 216

ISBN-13: 9780071398503

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This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.

The New Rules of Retail
The New Rules of Retail

Author: Robin Lewis

Publisher: St. Martin's Press

Published: 2014-08-12

Total Pages: 270

ISBN-13: 1137480890

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In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

The Unbreakable Rules of Marketing
The Unbreakable Rules of Marketing

Author: Cathey Armillas

Publisher:

Published: 2012-06-01

Total Pages: 274

ISBN-13: 9780985005405

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All marketing is about getting people to love you. That's what it come down to, doesn't it? Love. This book is about the 9 1/2 rules that govern how to get that love--for you, your company, your products, your ideas, your casue, or your dog. No matter what you're trying to market, you have to obey these rules. They're unbreakable.

Twitter Marketing: How to Build a Cult-Like Following
Twitter Marketing: How to Build a Cult-Like Following

Author: Bryan Sharpe

Publisher:

Published: 2018-05-03

Total Pages: 114

ISBN-13: 9781987762563

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"Build your tribe and change the world."Whether you're a beginner or expert, this book is going to reveal things you never knew about and enhance your perspective on marketing.Grow your social media following with little to no money using organic growth hacks none of your friends or colleagues know about.This volume unveils software not even experts are privy to and how to use them to become a trending topic on Twitter.Automate your social media and spend time doing things you want to do.Become an influencer and turn that influence into cash or use your influence to change the world.

Truth
Truth

Author: Lynn B. Upshaw

Publisher: AMACOM/American Management Association

Published: 2007

Total Pages: 300

ISBN-13: 9780814400890

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Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including Brandweek, Advertising Age, and the Journal of Brand Management. He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.

The 100 Absolutely Unbreakable Laws of Business Success
The 100 Absolutely Unbreakable Laws of Business Success

Author: Brian Tracy

Publisher: Berrett-Koehler Publishers

Published: 2002-01-01

Total Pages: 336

ISBN-13: 9781576757949

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Why are some people more successful in business? Why do some businesses flourish where others fail? In this text, the author draws on his experience to present set universal laws that lie behind the success of business people everywhere, in every kind of enterprise, large and small.