The Ultimate Listing Machine Prospecting Playbook
The Ultimate Listing Machine Prospecting Playbook

Author: Isaiah Colton

Publisher: Independently Published

Published: 2019-12-04

Total Pages: 110

ISBN-13: 9781699246788

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The Ultimate Listing Machine Prospecting Playbook is part one of a series that gives residential real estate agents the critical insights, strategies, and tools to overcome one of the biggest problems in the industry, low lead conversion. In an increasingly competitive real estate industry where we are seeing more educated home buyers and home sellers; and technology companies now becoming the agents' new competition, prospecting and lead conversion systems are more critical than ever before. The real estate brokers, agents, and teams that master the best practices of prospecting and conversion will not only have a competitive edge but will be perceived as having an unfair advantage. The industry is preaching lead generation, and it's feeding on our desire for opportunities while glossing over the skills required to convert. The Ultimate Listing Machine Prospecting Playbook takes a deep dive into the first step an agent must master to be considered among the best. Most agents dread prospecting, and therefore, don't do it well or at all. The single best thing an agent can do to overcome this fear of prospecting is learning, practicing, and mastering every detail of the process. With preparation comes confidence, with confidence, comes success and mastery. Isaiah Colton brings many years of experience in sales himself and now shares the success factors he's learned with other sales professionals so they can master their craft. Isaiah partnered with Ron Mazza and Patrick Fenton, premier real estate sales coaches, to enrich the insights and strategies being offered through the Ultimate Listing Machine resources. Throughout the playbook, Ron and Pat helped ensure that every detail is covered to increase the critical competencies every real estate agent needs to develop and hone their prospecting and conversion skills. The playbook not only includes the strategies and tactics required, but it also gives attention to the mindset needed to be a real rainmaker. Agents who read this playbook will be aided by the detailed scripts and dialogues that walk them through how to build rapport, handle objections, and convert cold leads to listing appointments.

How to Win Friends and Influence People
How to Win Friends and Influence People

Author:

Publisher: ببلومانيا للنشر والتوزيع

Published: 2024-02-17

Total Pages: 304

ISBN-13:

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You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Good Strategy/Bad Strategy
Good Strategy/Bad Strategy

Author: Richard Rumelt

Publisher: Profile Books

Published: 2011-06-09

Total Pages: 336

ISBN-13: 184765746X

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When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

Real Estate Marketing
Real Estate Marketing

Author: M. Joseph Sirgy

Publisher: Routledge

Published: 2014-05-09

Total Pages: 319

ISBN-13: 1317689054

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Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Predictive Marketing
Predictive Marketing

Author: Omer Artun

Publisher: John Wiley & Sons

Published: 2015-08-06

Total Pages: 217

ISBN-13: 1119037336

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Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

How to Get a Meeting with Anyone
How to Get a Meeting with Anyone

Author: Stu Heinecke

Publisher: BenBella Books, Inc.

Published: 2016-02-16

Total Pages: 306

ISBN-13: 1941631789

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"[The author] found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In [this book], Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-- results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence."--Amazon.com.

Wikinomics
Wikinomics

Author: Don Tapscott

Publisher: Penguin

Published: 2008-04-17

Total Pages: 376

ISBN-13: 1440639485

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The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

The Chrysalids
The Chrysalids

Author: John Wyndham

Publisher: Good Press

Published: 2021-08-31

Total Pages: 198

ISBN-13:

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In a post-apocalyptic Labrador, the survivors live by strict religious beliefs and practice eugenics to maintain "normality." Mutations are considered blasphemies and punished. David, a telepathic boy, befriends Sophie, who has a secret mutation. As they face persecution, they escape to the lawless Fringes. With the help of telepaths and society in "Sealand," they evade hunters, find rescue and plan to return for Rachel, another telepath left behind in Waknuk.

Crossing the Chasm
Crossing the Chasm

Author: Geoffrey A. Moore

Publisher: Harper Collins

Published: 2009-03-17

Total Pages: 254

ISBN-13: 0061795860

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

The Mortgage Marketing Manifesto
The Mortgage Marketing Manifesto

Author: Andrew Pawlak

Publisher: Createspace Independent Publishing Platform

Published: 2016-09-20

Total Pages: 326

ISBN-13: 9781537419978

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In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7