Tells the story of Tesla and argues that, under Elon Musk's "insane mode" leadership, the company is bringing an end to the era of gasoline-powered transportation.
Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.
“The gold standard for Tesla biography.”—Science “Superb.”—Nature The definitive account of Tesla's life and work Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the twentieth century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius. Even at the end of his life when he was living in poverty, Tesla still attracted reporters to his annual birthday interview, regaling them with claims that he had invented a particle-beam weapon capable of bringing down enemy aircraft. Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an "idealist" inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion. This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.
Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies. The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor.
Value investor Vitaliy Katsenelson loves his Tesla Model 3, but does he love the stock? In this analysis, Vitaliy takes a thorough look at the effect of EVs on the auto industry, Tesla's role in it, the man behind it all, and tries to answer the question of whether this is a stock a value investor should invest in. What are readers already saying: "I really enjoyed reading it. Not just theinsights, but also the style. One night I planned to read the firstchapter, but it sucked me in and I couldn't stop readinguntil I finished the whole analysis." - Andras "I was thoroughly impressed with the depth of yourresearch, you provide insights I would never (not even close) have comeby on my own."- Tony Some of what you'll learn: Why EVs are not just a new type of car, but a paradigm shift for the industry How Elon's dreams finance Tesla's growth, but the company's future success might not be in his hands Why the survival of ICE auto makers may not be as certain as it seems Tesla's Autopilot: Elon's wishful thinking of Tesla's greatest advantage? How EV range anxiety will give way to a new gold rush Bulls vs bears on Tesla: who has it right? Is Tesla the new Apple or the new Theranos? Bonus: Are EVs green & what's the future of oil? Bonus 2: What's up with Tesla's market cap? An up-to-date analysis
Front Cover -- About Island Press -- Subscribe -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- 1. Will the Transportation Revolutions Improve Our Lives-- or Make Them Worse? -- 2. Electric Vehicles: Approaching the Tipping Point -- 3. Shared Mobility: The Potential of Ridehailing and Pooling -- 4. Vehicle Automation: Our Best Shot at a Transportation Do-Over? -- 5. Upgrading Transit for the Twenty-First Century -- 6. Bridging the Gap between Mobility Haves and Have-Nots -- 7. Remaking the Auto Industry -- 8. The Dark Horse: Will China Win the Electric, Automated, Shared Mobility Race? -- Epilogue -- Notes -- About the Contributors -- Index -- IP Board of Directors
Toward the end of the nineteenth century dawned an age, all but forgotten. It was an era of immense flying machines, tall buildings, electric wires and telegraph cables. Miracles of science astonished the masses of Europe and the United States daily. Thomas Edison arose to prominence on an empire of stolen patents. He epitomized the spirit of the industrial age. Suddenly Edison faced a mysterious rival, the enigmatic genius Nikola Tesla. This Serbian inventor tackled the problem of generating and utilizing alternating current, making Edison's direct current monopoly obsolete. He went on to invent radio before Marconi, develop X-rays and telephonics, and contributed fluorescent and neon lighting, microwave technology and wireless systems for the generation and transmission of current anywhere in the world for free. His experiments in his Colorado Springs laboratory led to the building of towering Tesla coils, for the generation of artificial lightning, to be harnessed by his technologies. He built Wardenclyffe Tower to power the world on limitless energy and faced sudden financial ruin in 1905 when investor J. P. Morgan withdrew his financial support while claiming exclusive rights to the inventor's works. Tesla: The Modern Sorcerer is an epic tale of the early age of technology, the climax of the industrial revolution. It is also a fascinating study of one of history's most prodigal geniuses.
A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.” —Walter Isaacson, New York Times Book Review Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals—pressured by investors, hobbled by whistleblowers. Musk often found himself in the public’s crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds—and changed the future.
A compilation of inspiring and motivational quotes from Elon Musk, “the world’s most remarkable living entrepreneur” (Chris Anderson, curator of TED). Elon Musk, the South African-born entrepreneur who made his first fortune with Internet companies such as PayPal, has risen to global prominence as the visionary CEO of both Tesla Motors and SpaceX, two companies with self-proclaimed missions to improve life as we know it and better secure the future of humanity. For the first time, the most insightful, thought-provoking, and revealing quotes from this entrepreneurial engineer have been compiled into a single book. Rocket Man: Elon Musk in His Own Words is a comprehensive guide to the inner workings of the man dubbed “the real Tony Stark.” Hundreds of his best quotes, comprising thoughts on business, clean energy, innovation, engineering, technology, space, electric vehicles, entrepreneurship, life lessons, and more, provide an intimate and direct look into Silicon Valley’s most ambitious industrialist. How could a young man who at one time seemed like “just” another Internet entrepreneur have gone on to build two highly disruptive companies and innovate technologies related to everything from electric batteries to rocket manufacturing? There’s no better way to learn than through his own words. This book curates Musk quotes from interviews, public appearances, online postings, company blogs, press releases, and more. What emerges is a “word portrait” of the man whose companies’ swift rise to the top will undoubtedly keep their status-quo competitors scrambling to keep up.