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The Myth and Propaganda of Black Buying Power

Author: Jared A. Ball

Publisher: Springer Nature

Published: 2020-04-01

Total Pages: 116

ISBN-13: 3030423557

This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.

The Purchasing Power of Money

Author: Irving Fisher

Publisher:

Published: 1911

Total Pages: 558

ISBN-13:

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Purchasing Power

Author: Donica Belisle

Publisher: University of Toronto Press

Published: 2020-03-12

Total Pages: 278

ISBN-13: 1442629118

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Exploring the roots of Canadian consumer culture, this book uncovers the meanings that Canadians have historically attached to consumer goods. Focusing on white women during the early twentieth century, it reveals that for thousands of Canadians between the 1890s and World War II, consumption was about not only survival, but also civic expression. Offering a new perspective on the temperance, conservation, home economics, feminist, and co-operative movements, this book brings white women's consumer interests to the fore. Due to their exclusion from formal politics and paid employment, many white Canadian women turned their consumer roles into personal and social opportunities. They sought solutions in the consumer sphere to isolation, upward mobility, personal expression, and family survival. They effectively transformed consumer culture into an arena of political engagement. Yet if white Canadian women viewed consumption as a tool of empowerment, so did they wield consumption as a tool of exclusion. As Purchasing Power reveals, Canadian women of privileged race and class status tended to disparage racialized and lower income women's consumer habits. In so doing, they constructed hierarchical notions of taste that defined who - and who did not - belong in the modern Canadian nation.

The Affluent Consumer

Author: Ronald D. Michman

Publisher: Bloomsbury Publishing USA

Published: 2006-09-30

Total Pages: 209

ISBN-13: 0313086516

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By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.