Instagram For Business For Dummies
Instagram For Business For Dummies

Author: Jenn Herman

Publisher: John Wiley & Sons

Published: 2018-01-11

Total Pages: 312

ISBN-13: 1119439817

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Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.

Instagram Your Brand 2020
Instagram Your Brand 2020

Author: Amie Pendle

Publisher: Lulu.com

Published: 2020-03-09

Total Pages: 108

ISBN-13: 1678003492

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Stand Up and Stand Out with the Brandographer as she teaches you, her online bestie, how to dominate social media with a brand that screams YOU!! Learn everything from how to take your own photos, to posting hacks that will get you seen! Wanna work with brands as an influencer and grow your following? We have you covered there too!

Instagram For Dummies
Instagram For Dummies

Author: Jenn Herman

Publisher: John Wiley & Sons

Published: 2019-09-16

Total Pages: 372

ISBN-13: 1119594006

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Go from Instagram newbie to star! Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features—image and video sharing, community, and personal insight. Instagram For Dummies is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV. Access Instagram on a computer or mobile device Set up your profile Connect with others Share your stories Shoot better Instagram images From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other!

Advancing the Story
Advancing the Story

Author: Debora Halpern Wenger

Publisher: CQ Press

Published: 2018-08-17

Total Pages: 464

ISBN-13: 1544332440

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"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook." —Beth Bingham Georges, California State University, Fullerton Updated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.

Modern Communication with Social Media
Modern Communication with Social Media

Author: Mamta Dalal

Publisher: BPB Publications

Published: 2019-10-09

Total Pages: 156

ISBN-13: 9388511840

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Learn to Explode Your Reach with Modern Day Communication Methods, Networking, Social Media, Customers, and more! DESCRIPTIONÊ The book, Modern Communication with Social Media, explores the evolution of communication, communication media, and covers social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools. Social media enables people to connect with one another, regardless of distance, time, and other factors. For individuals, it is a valuable tool/platform to communicate and share information. For businesses, it is a means to connect with customers and utilize targeted advertising features of social media platforms.Ê The book is a simplified primer or guide to Communication and Social Media. The book begins with exploring the evolution and history of communication and communication media over the centuries. It then moves on to introduce social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools. By the end of this book, readers would be familiar with the basics of communication concepts, social media and its features and benefits, working with popular social media platforms such as Twitter, Facebook, and so on and they would be aware of major social media management tools. KEY FEATURESÊ Covers all the essential topics in an easy to understand and simple manner Utilize social media management tools to manage social media platforms Understand the basics of communication Learn about the features offered by various social media management tools Gain familiarity with popular social media platforms Explore Twitter for business Understand Facebook for business WHAT WILL YOU LEARN Identify the need for communication Trace the history and growth of communication Understand the basics of communication Identify various forms of communication Identify communication channels Identify the features of social media List the benefits of social media Understand the basics of social media platforms Gain familiarity with popular social media platforms Utilize social media management tools to manage social media platforms WHO THIS BOOK IS FORÊ This book is for those who are looking to familiarize themselves with communication concepts and social media. Table of Contents 1. Communication 2. Communication Channels 3. Social Media 4. Twitter 5. Facebook 6. WhatsApp 7. Instagram 8. Pinterest 9. LinkedIn 10. Social Media Management Tools 11. Appendix

Sustainable Development in Creative Industries: Embracing Digital Culture for Humanities
Sustainable Development in Creative Industries: Embracing Digital Culture for Humanities

Author: Dyah Ayu Wiwid Sintowoko

Publisher: Taylor & Francis

Published: 2023-05-05

Total Pages: 516

ISBN-13: 1000924025

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This book provides the thoughtful writings of a selection of authors illustrating a central concept: Sustainable Development in Creative Industries, which utilizes a monetary equilibrium addressing issues, particularly those associated with the use of an integrated area in cyberspace and physical space, and their effect on the creative industries. 15 universities from Asia and Europe have participated in the 9th Bandung Creative Movement, where this topic was explored. Sustainability issues are now at the forefront of progress. The book covers four main areas. The first section, entitled "Art, Culture, and Society," delves into the various sectors that contribute to building a more sustainable environment, including the arts and culture. Whereas, "Design and Architecture" is referring to cutting-edge practices in the fields of manufacturing, transportation, interior design, and building construction. The third section "Technology and New Media" delves into the transformation of technology into a new medium for the development of the creative industries. The final section, "management and Business," discusses an innovative perspective on the state of the market and management in the sector. Anyone interested in the intersection of creative industries, sustainability, and digital cultures would benefit intellectually from reading this book. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. Funded by Telkom University, Indonesia.

No Plastic Sleeves
No Plastic Sleeves

Author: Larry Volk

Publisher: Routledge

Published: 2020-10-27

Total Pages: 247

ISBN-13: 0429621817

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A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers, graphic designers, and other creative professionals to make a great first impression and secure employment. This new third edition of No Plastic Sleeves has been thoroughly updated across all facets of portfolio production, including increased coverage on self-promotion, social media, branding, online promotion, new and updated interviews, case studies, and more. Including hundreds of photos, examples of successful design from both students and professionals, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, developing, branding, and promoting all the interconnected aspects of your total portfolio package, including teaching you how to: Objectively evaluate and edit your work Develop a distinguishing brand concept and identity Understand and apply effective design strategies, including layout and sequencing Design a tailor-made portfolio book Develop a comprehensive online portfolio Develop printed promotional and professional materials Utilize social media and self-promotion strategies Alongside the acclaimed companion website, www.noplasticsleeves.com— featuring additional portfolios, resources, tutorials, and articles—Larry Volk and Danielle Currier offer an essential guide to portfolio design, development, and promotion.

Digital Marketing All-In-One For Dummies
Digital Marketing All-In-One For Dummies

Author: Stephanie Diamond

Publisher: John Wiley & Sons

Published: 2022-11-29

Total Pages: 807

ISBN-13: 111993236X

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Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.

Ultimate Guide to Social Media Marketing
Ultimate Guide to Social Media Marketing

Author: Eric Butow

Publisher: Entrepreneur Press

Published: 2020-08-18

Total Pages: 285

ISBN-13: 1613084323

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Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

Company 4 You & Me
Company 4 You & Me

Author: Dominik Mikulaschek

Publisher: tredition

Published: 2022-08-29

Total Pages: 338

ISBN-13: 3347680367

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Is it possible to describe in a book a universal, industry-independent step-by-step guide that anyone can practically implement in times of digitalization? In this book, you will find the answers to what the essential universal structures, processes and content for business success are and how you need to build them up, step by step in detail, in order to build up a successful company with a high probability. Beginning with the company idea to a highly automated company, you will find all the necessary information. It is an attempt to democratize business success and to provide all people interested in building a successful business with this information in as concrete and condensed a way as possible. No matter what level of business development you are at, you can start from scratch with this book, but of course you can also re-evaluate your existing business as a whole and continue to work from where you currently are with your business. This book is intended as a long-term business companion for future or existing CEOs and is suitable for start-ups, small businesses and SMEs. It serves as an industry-independent foundation for learning to fundamentally understand business success, but also as a concrete workbook for building a successful business step by step or helping an existing business to be more successful.