The Social Media Bible
The Social Media Bible

Author: Lon Safko

Publisher: John Wiley & Sons

Published: 2009-06-17

Total Pages: 842

ISBN-13: 047049896X

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The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. www.TheSocialMediaBible.com

The Social Media Bible
The Social Media Bible

Author: Lon Safko

Publisher: John Wiley & Sons

Published: 2012-04-17

Total Pages: 646

ISBN-13: 1118283457

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The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Social Media 101
Social Media 101

Author: Chris Brogan

Publisher: John Wiley & Sons

Published: 2010-02-23

Total Pages: 352

ISBN-13: 0470563419

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100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Cloud Computing Bible
Cloud Computing Bible

Author: Barrie Sosinsky

Publisher: John Wiley & Sons

Published: 2010-12-10

Total Pages: 532

ISBN-13: 1118023994

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The complete reference guide to the hot technology of cloud computing Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you?ll be using or implementing cloud computing. Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use Focuses on the platforms and technologies essential to cloud computing Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.

Social Media and the Good Life
Social Media and the Good Life

Author: Mark Y. Herring

Publisher: McFarland

Published: 2015-06-14

Total Pages: 217

ISBN-13: 1476620946

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Social media have accelerated communication, expanded business horizons and connected millions of individuals who otherwise would never have met. But not everything social media touch turns to gold--much of it is brass. Social networking sites are used by scammers, criminals and sexual predators, and many people now self-diagnose illness based on misinformation shared online. Businesses make great claims about social media as a marketing tool but few show any real returns. We communicate through social media but are we really saying anything? Is social media doomed to be a conduit of narcissism or can it become a channel for responsible communication? Can social networking overcome its manifold violations of privacy? Must we sacrifice our identities in order to tweet or "friend" our associates? This book examines some of the legal and ethical issues surrounding social media, their impact on civil discourse and their role in suicides, murders and criminal enterprise.

Cambridge Technicals Level 3 Digital Media
Cambridge Technicals Level 3 Digital Media

Author: Victoria Allen

Publisher: Hodder Education

Published: 2016-11-08

Total Pages: 498

ISBN-13: 1471874745

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Exam Board: Cambridge Level: KS4 Subject: Digital Media First Teaching: September 2016 First Exam: June 2018 Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 Digital Media, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough. Cambridge Technical Level 3 Digital Media is matched exactly to the new specification and follows specialist pathways in digital content for interactive media, and moving image and audio production. - Ensures effective teaching of each specialist pathway offered within the qualification. - Focuses learning on the skills, knowledge and understanding demanded from employers and universities. - Provides ideas and exercises for the application of practical skills and knowledge. - Developed in partnership between Hodder Education and OCR, guaranteeing quality resources which match the specification perfectly Hodder Education have worked with OCR to make updates to our Cambridge Technicals textbooks to bring them more closely in line with the model assignment course requirements. We would like to let you know about a recent change to this textbook, updated pages which are now available free of charge as a PDF when you click on the 'Amended Pages' link on the left of this webpage.

Social Boom!
Social Boom!

Author: Jeffrey Gitomer

Publisher: FT Press

Published: 2011

Total Pages: 201

ISBN-13: 0132686058

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"What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.

The B2B Social Media Book
The B2B Social Media Book

Author: Kipp Bodnar

Publisher: John Wiley & Sons

Published: 2011-12-20

Total Pages: 216

ISBN-13: 1118214307

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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Social Media Strategies for Tourism Interactivity
Social Media Strategies for Tourism Interactivity

Author: Ramos, Célia M.Q.

Publisher: IGI Global

Published: 2024-04-15

Total Pages: 367

ISBN-13:

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The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.