The SEO Book

The SEO Book

Author: Ebner Tobias

Publisher: Edison Verlag

Published: 2019-11-06

Total Pages: 174

ISBN-13: 9783967270044

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What can I expect from this book? ⭐ Learn how it is possible for websites to rank # 1 on Google. ⭐ Easy step by step instructions to significantly increase your Google ranking Free SEO Audit Learn how to increase the visibility of your company & to gain new leads Understand how Google Ranking works. As a result, you need to invest less in paid advertising Who is this book for? The book is suitable for all who: Want to increase their sales Understand how to influence his findability Search for access to new customer groups Want to increase their awareness Is tired of paying a lot of money for advertising Wants to know all google secrets What does this book include? This book includes: Insider knowledge about the Google ranking Expert tips Free SEO Audit Google Secrets free SEO analysis of your website Competitive SEO methodologies OFF-Page SEO instructions ON-Page SEO instructions Local SEO Instructions for page speed improvement Presentation of Black Hat SEO Guide to keyword research Guidance for creating structured data Voice SEO Content Marketing SEO benchmarking SEO in combination with social media and much more!


Professional Search Engine Optimization with PHP

Professional Search Engine Optimization with PHP

Author: Cristian Darie

Publisher: John Wiley & Sons

Published: 2007-04-18

Total Pages: 387

ISBN-13: 0470168900

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Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.


Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One For Dummies

Author: Bruce Clay

Publisher: John Wiley & Sons

Published: 2009-04-20

Total Pages: 771

ISBN-13: 0470495383

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If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.


The Good Book of SEO

The Good Book of SEO

Author: Radomir Basta

Publisher:

Published: 2020-01-27

Total Pages: 186

ISBN-13: 9788690077502

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The mission of The Good Book of SEO is to teach you the basics of Search Engine Optimization, so that you, as a business owner or a marketing manager, can leverage SEO for the good of your own business vision.The Good Book of SEO is dedicated to everyone who works or closely collaborates with SEO professionals and service providers.The book will introduce the reader to what search engine optimization is, and how each of its individual components work alone and together to drive successful ranking of your content in search engine results.The book is also a treasure cove of experience and practical knowledge laid out to you in easily comprehensible language that will help you avoid being scammed by unethical, overpromising SEO companies and individuals.


The Art of SEO

The Art of SEO

Author: Eric Enge

Publisher: "O'Reilly Media, Inc."

Published: 2015-08-17

Total Pages: 1179

ISBN-13: 1491903643

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].


Search Engine Optimization

Search Engine Optimization

Author: Kristopher B. Jones

Publisher: John Wiley & Sons

Published: 2013-03-29

Total Pages: 336

ISBN-13: 1118551753

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Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.


The Art of SEO

The Art of SEO

Author: Eric Enge

Publisher: "O'Reilly Media, Inc."

Published: 2023-08-30

Total Pages: 827

ISBN-13: 1098102568

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability


The SEO Mindset

The SEO Mindset

Author:

Publisher: Xspurts.com

Published:

Total Pages: 98

ISBN-13:

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Unlock the secrets to dominating the digital landscape with The SEO Mindset: Thinking Like a Search Engine. This essential guide dives deep into the art and science of search engine optimization, providing you with the tools and strategies needed to boost your website’s visibility, drive targeted traffic, and achieve long-term success. Whether you’re an SEO novice or a seasoned pro, this book offers a comprehensive roadmap for mastering the ever-evolving world of SEO. Explore the critical aspects of SEO, from understanding Google’s algorithm updates to leveraging long-tail keywords, and learn how to create an SEO-friendly website structure that search engines and users love. Discover the balance between paid search and organic SEO, and understand how to build an e-commerce site that not only attracts visitors but also converts them into loyal customers. With a strong focus on ethical practices, this guide will ensure you stay ahead of the competition without risking penalties or compromising your brand’s integrity. The SEO Mindset covers: Understanding the Basics of Search Engine Optimization The Evolution of Search Engines How Search Engines Crawl and Index the Web The Role of Keywords in SEO Strategy Content Quality and Its Impact on Rankings Understanding Search Intent On-Page SEO: Optimizing Your Content for Success The Power of Backlinks and Domain Authority Technical SEO: Ensuring Your Site is Search Engine Friendly The Importance of Mobile Optimization User Experience and Its Role in SEO The Impact of Site Speed on Search Rankings Structured Data and Rich Snippets: Enhancing Visibility The Role of AI and Machine Learning in SEO Understanding Google’s Algorithm Updates Local SEO: Reaching Your Nearby Audience Voice Search Optimization: Preparing for the Future The Importance of E-A-T: Expertise, Authority, Trustworthiness Content Freshness: Keeping Your Website Relevant The Intersection of SEO and Social Media Managing Duplicate Content Issues How to Conduct an Effective SEO Audit The Role of Analytics in Measuring SEO Success Understanding and Leveraging Long-Tail Keywords The Future of SEO: Predictions and Trends How to Build an SEO-Friendly Website Structure The Importance of Internal Linking Strategies Navigating the World of Paid Search and Organic SEO SEO for E-commerce: Driving Traffic and Sales Ethical SEO: Avoiding Black Hat Techniques Dive into The SEO Mindset and transform the way you approach digital marketing.


Search Engine Optimization

Search Engine Optimization

Author: Jennifer Grappone

Publisher: John Wiley & Sons

Published: 2008-06-02

Total Pages: 386

ISBN-13: 0470382112

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Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.


SEO Answer Book

SEO Answer Book

Author: Michael Small

Publisher: Lulu.com

Published: 2005-11-22

Total Pages: 162

ISBN-13: 141166096X

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Get Inside the Mind of a $300/hr SEO Consultant -- Before Your Competition Does -- What makes a search engine optimization consultant worth $300 per hour? Results How does he get results? It take three things Asking the right questions, Getting the right answers, And the burning desire to succeed. SEO Answer Book provides the first two. If you have the burning desire to be #1 on Google, Yahoo and MSN, read SEO Answer Book - Before your competition does