The Role of the Consumer in the Corporate Social Audit
Author: George S. Day
Publisher:
Published: 1973
Total Pages: 34
ISBN-13:
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Leveraging Corporate Responsibility
Author: C. B. Bhattacharya
Publisher: Cambridge University Press
Published: 2011-09-15
Total Pages: 341
ISBN-13: 1107009170
DOWNLOAD EBOOKThis book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.
The Social Audit Consumer Handbook
Author: Charles Medawar
Publisher: Springer
Published: 1978-09-06
Total Pages: 162
ISBN-13: 1349159085
DOWNLOAD EBOOKCorporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing
Author: Elena Bueble
Publisher: GRIN Verlag
Published: 2009-07
Total Pages: 121
ISBN-13: 3640386973
DOWNLOAD EBOOKDiploma Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Bremen, language: English, abstract: Corporate Social Responsibility (CSR) is defined as "achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment" and is the topic of interest for this research paper. The aim of study was to investigate CSR communication and how it is perceived with a view to identifying how CSR can be communicated more effectively to consumers. The focus in this context was on relational CSR potentials and the effect of consumer-company identification as a main driving force behind relational CSR effects. In order to achieve this aim a comprehensive literature review was conducted to conceptualise the ideas on CSR, the CSR communication challenge as well the link between CSR information and consumer-company identification. Further, primary research was undertaken in terms of a consumer survey among German students in order to gain an understanding of consumer perceptions as well as to identify critical aspects of CSR communication. Results indicate that in spite of a general tendency of scepticism towards companies, consumers do accept and expect companies to communicate on their CSR activities. It also became apparent that interest in and support of the subject clearly exceed the awareness level, which suggests an unmet receptiveness regarding CSR information. In this context, women showed significantly more support and interest in the topic corroborating the established hypothesis of respective gender differences which was established within the theoretical discussion. As a conclusion of this study female consumers have to be considered as particularly receptive towards CSR information and as a particular valuable target for CSR communication. The high level of support in general and especially am
The Oxford Handbook of Corporate Social Responsibility
Author: Andrew Crane
Publisher: Oxford Handbooks Online
Published: 2008-02-14
Total Pages: 609
ISBN-13: 0199211590
DOWNLOAD EBOOKCSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.
Corporate Social Responsibility Overload? Intention, Abuse, Misinterpretation of CSR from the Companies‘ and the Consumers‘ Point of View
Author: Thomas Demmerling
Publisher: Anchor Academic Publishing (aap_verlag)
Published: 2014-02
Total Pages: 129
ISBN-13: 3954892235
DOWNLOAD EBOOKMore recent incidents and scandals such as Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR way more than in the past. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. Almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives – even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. CSR often begins to be wishful thinking to hide the true face of a business. Doubtless what has come to be called responsibility of companies for ecological and social issues besides economic issues is now a sales and branding instrument for many companies. Hence, numerous other companies, also small and medium sized companies are currently asking themselves the questions: Shall we also invest in CSR initiatives? Why should we do that – just to do something? Is this still an instrument to gain a competitive advantage? Especially the last question implies the question, if consumers still believe in the basic idea of CSR initiatives, or with the overload of CSR initiatives, if they even show reactance and mistrust against such issues.
Excellent Public Relations and Effective Organizations
Author: James E. Grunig
Publisher: Routledge
Published: 2003-01-30
Total Pages: 774
ISBN-13: 1135692874
DOWNLOAD EBOOKThis book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.
Corporate Social Responsibility and Sustainability
Author: Katarzyna Bachnik
Publisher: Routledge
Published: 2022-05-30
Total Pages: 260
ISBN-13: 1000595196
DOWNLOAD EBOOKThe aim of this book is to present selected theoretical and practical aspects of corporate social responsibility and sustainability, with particular emphasis on the journey (transition) from values to impact. Values play an important role in business world and they shape the responsible approach of organizations. However, pressing and still unresolved challenges of the present day show evidently that there exist significant discrepancies between organizations declarations on values and their real impact. COVID-19 pandemic, Globalization 4.0, climate catastrophe and challenges emphasized by SDGs, constitute the new environment that contemporary organizations face. In effect business is part of the problem and a solution as well. It is necessary to quickly and effectively push for action taking into account the power of responsible business to co-create human live and environment. Both the theoretical considerations and the practice-based studies presented in this monograph make a significant contribution to the theory and practice of management. The book is an extension and enrichment of the existing knowledge in the field of socially responsible management in organizations. Corporate Social Responsibility and Sustainability will be of value to academics, researchers and advanced students in the fields of business and management, especially those interest in the intersection of management and CSR and sustainability, and those focusing the impact that business activities have on the environment.
International Corporate Social Responsibility
Author: Ramon Mullerat
Publisher: Kluwer Law International B.V.
Published: 2010-01-01
Total Pages: 538
ISBN-13: 9041125906
DOWNLOAD EBOOK"At present, Corporate Social Responsibility (CSR) for some may not be more than an attitude. Can it be more? What degree of commitment can we reasonably expect of corporations in the struggle to eradicate poverty, promote human rights, halt climate change and reverse ongoingenvironmental destruction? It is not a question of power; more than half of the worlds top 100 economies are corporations, not nation-states. Whatever can be done to "fix" the world's problems, corporations are in the best position to do [it]."--Back cover.
Responsible Management and Sustainable Consumption
Author: Piotr Wachowiak
Publisher: Taylor & Francis
Published: 2023-10-09
Total Pages: 188
ISBN-13: 100096826X
DOWNLOAD EBOOKWhile the number of publications on corporate social responsibility has skyrocketed since the last economic crisis that began in 2008, challenges still remain in the modern economy that make socially responsible business a leading topic both in the field of science and business practice. The concept of corporate social responsibility covers not only practices implemented by enterprises but also attitudes represented by consumers and other market entities. Though much has been written about corporate social responsibility and the potential benefits it offers businesses, there remains a misunderstanding of corporate social responsibility (CSR), responsible management (RM) and responsible consumption (RC). Examining the level of responsible management practices implemented by Polish enterprises and assessing consumer attitudes in the field of corporate social responsibility will serve to identify best business practices and enhance management theory. Because this research examines both sides of the market, companies and consumers, it offers a more holistic view on social responsibility, responsible management and responsible consumer behaviour. The contribution of this book is the development of the assessment tool for measuring social responsibility of every enterprise – Enterprise Social Responsibility Index (EnSRI) and Consumer Social Responsibility Index (CnSRI). This book is written to meet the needs of academics, students, company owners and managers. It also provides an integrated view of responsibility from the point of view of both enterprises and consumers.
