Exploring Omnichannel Retailing

Exploring Omnichannel Retailing

Author: Wojciech Piotrowicz

Publisher: Springer

Published: 2018-12-05

Total Pages: 292

ISBN-13: 3319982737

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This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.


Retailing

Retailing

Author: A. E. Kent

Publisher: Palgrave MacMillan

Published: 2003

Total Pages: 526

ISBN-13: 9780333997680

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Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.


Retailing

Retailing

Author: Andrew Julian Newman

Publisher:

Published: 2002

Total Pages: 496

ISBN-13:

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This text is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related supplies.


The Ultimate Retail Manual

The Ultimate Retail Manual

Author: Jeffrey P. McNulty

Publisher: New Retail Ethos Publications

Published: 2018-08-01

Total Pages: 370

ISBN-13: 1732565414

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The retail sector is in the midst of a chrysalis period (major transformation) that is forcing most retailers to recalibrate their intentions with how they execute their business strategies. Many retailers are struggling with adapting to the NEW RETAIL ETHOS which is flummoxing a large segment of retail executives with how to correspond with fluctuating consumer demands in the digital age. Fortunately, this is creating a cacophony of opportunity for retail leaders to establish heuristic methods that will create an axiomatic bridge between legacy retailing of the past to the highly innovative, enthralling, and multisensory digital world of tomorrow, thus, creating an engaging retail utopian future.WITHIN THIS MANUAL YOU WILL LEARN* Four Techniques to Drastically Increase Net Income* The No-Limit Concept to Increase Revenue and Skyrocket Your Gross Margin Levels* Six Methods for Abolishing Revenue Deterrents and Increase Customer Brand Loyalty* How to Increase Top-Line Revenue and Maximize Per Square Foot Revenue* How to Attract and Retain Top-Notch Talent Throughout Your Organization* How to Create an Inclusive Environment for Your Employees & Customers* Feng-Shui Techniques to Foster an Environment of Auspicious Energy* How to Promote the Right Leaders and Reward Your EmployeesThese retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect. They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a "virtuous cycle" a.k.a. a positive feedback loop. This translates into a magnetic and interactive shopping environment that is built upon solid foundations, devoted relationships, transparency, and an amalgamation of concrete values that truly serve your customers. This retail manual was created to assist any new or experienced retail leader (department manager up to the C-Suite executive) with acclimating to an experiential retail environment while supplementing and enhancing their existing retail acumen.


Retailing

Retailing

Author: Andrew Newman

Publisher: Cengage Learning

Published: 2002

Total Pages: 0

ISBN-13: 9781861525338

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This text is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related supplies.


Retail Change

Retail Change

Author: Rosemary D.F. Bromley

Publisher: Routledge

Published: 2002-11-01

Total Pages: 308

ISBN-13: 1135371237

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The economic, social and environmental implications of recent changes in retailing constitute significant contemporary issues, which are the focus of this timely book. Retail change deals with the internationalization of retailing, the development of shopping centres in the city and at suburban sites, and the growth of leisure shopping. It provides an up-to-date review of the central questions faced by undergraduate students in planning, business studies and geography. The retail environment of developed economies has undergone revolutionary change since the 1970s, and the process is far from over. In the book the major elements central to contemporary retail change are developed across the whole spectrum of spatial scales relevant to present-day society. The first part adopts an economic perspective and focuses on the process of business concentration and its increasingly international orientation. This is followed by analyses of change in the urban region, concentrating on the emergence of the great variety of new retail forms associated with retail decentralization. The planning implications of retail change are developed in the third part. The future of the city-centre and other traditional shopping centres is examined in the light of challenges presented by new facilities. Alternative future scenarios contingent upon laisser-faire or interventionist government policy controls are also discussed. The social implications of retail change are developed in the final section. All students and researchers concerned with the evolution and development of the retail sector of advanced economies will welcome this book as an authoritative source of contemporary findings and commentary. Rosemary D. Bromley and Colin J. Thomas are Lecturers in Geography at the University College of Swansea, Wales.. This book is intended for undergraduate students taking courses in economic geography and retailing in departments of geography, business studies, planning, etc.


Winning At Retail

Winning At Retail

Author: Willard N. Ander

Publisher: John Wiley & Sons

Published: 2010-12-20

Total Pages: 274

ISBN-13: 1118039971

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Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you." -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation "Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice." -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa "In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book." -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management