Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
Have you ever wondered what your friendly neighborhood pharmacist is really thinking behind that pharmacy counter? If so, look no further. A Prescription for Retail Pharmacy offers an honest, politically incorrect, no-holds-barred look at the inner workings of the world of retail pharmacy. Pharmacist Jean-Marc Bovee answers all of your pharmacy-related questions and discusses real-life situations, problems, and solutions. If you are a patient, gain a better understanding of how a pharmacy functions; if you are a health care provider, learn how to better communicate with retail pharmacists. A Prescription for Retail Pharmacy provides helpful advice for those already working behind the counter, as well. Explore what is expected of pharmacy technicians and new techniques for pharmacists to use in handling the typical problems they encounter. Whether your problems are in front of the counter or behind it, A Prescription for Retail Pharmacy provides the cure!
Offering a valuable resource for medical and other historians, this book explores the processes by which pharmacy in Britain and its colonies separated from medicine and made the transition from trade to profession during the nineteenth and twentieth centuries. When the Pharmaceutical Society of Great Britain was founded in 1841, its founders considered pharmacy to be a branch of medicine. However, the 1852 Pharmacy Act made the exclusion of pharmacists from the medical profession inevitable, and in 1864 the General Medical Council decided that pharmacy legislation was best left to pharmacists themselves. Yet across the Empire, pharmacy struggled to establish itself as an autonomous profession, with doctors in many colonies reluctant to surrender control over pharmacy. In this book the author traces the professionalization of pharmacy by exploring issues including collective action by pharmacists, the role of the state, the passage of legislation, the extension of education, and its separation from medicine. The author considers the extent to which the British model of pharmacy shaped pharmacy in the Empire, exploring the situation in the Divisions of Empire where the 1914 British Pharmacopoeia applied: Canada, the West Indies, the Mediterranean colonies, the colonies in West and South Africa, India and the Eastern colonies, Australia, New Zealand, and the Western Pacific Islands. This insightful and wide-ranging book offers a unique history of British pharmaceutical policy and practice within the colonial world, and provides a firm foundation for further studies in this under-researched aspect of the history of medicine.
This book discusses the many factors impinging on daily practice and the place of pharmacy in the delivery of health care. It goes beyond simply practice and draws on a diverse range of disciplines, including sociology, social policy, psychology, anthropology, history and health economics, with each contributor bringing a unique perspective and insight into the practice. In this fully updated edition, the content and presentation have been thoroughly revised and new material added to reflect the many changes that have occurred, particularly in pharmacy and health policy and professional regulation and development.
