The Reputation Playbook
The Reputation Playbook

Author: Jennifer Janson

Publisher: Harriman House Limited

Published: 2014-10-06

Total Pages: 152

ISBN-13: 0857194402

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Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren’t sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it’s on your radar. So you won't find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong. Jennifer Janson has gathered data and thoughts from the world’s leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.

The Revenge Playbook
The Revenge Playbook

Author: Rachael Allen

Publisher: HarperCollins

Published: 2015-06-16

Total Pages: 218

ISBN-13: 0062281372

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Don't get mad, get even! In this poignant and hilarious novel, Rachael Allen brilliantly explores the nuances of high school hierarchies, the traumas sustained on the path to finding true love, and the joy of discovering a friend where you least expect. In the small town of Ranburne, high school football rules and the players are treated like kings. How they treat the girls they go to school with? That's a completely different story. Liv, Peyton, Melanie Jane, and Ana each have their own reason for wanting to teach the team a lesson—but it's only when circumstances bring them together that they come up with the plan to steal the one thing the boys hold sacred. All they have to do is beat them at their own game.

Preventing Crises at Your University
Preventing Crises at Your University

Author: Simon R. Barker

Publisher: JHU Press

Published: 2021-11-30

Total Pages: 186

ISBN-13: 142144268X

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A new playbook for effective crisis management in higher education. Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on the line, though, and an institution's reputation is facing potentially irreparable damage, the concept of reputational risk moves from being nebulous to all too tangible. In Preventing Crises at Your University, Simon Barker demonstrates how critical it is for colleges and universities to align strategy and values with decision-making during times of crisis. Arguing that leaders must stop considering the discussion of reputational risk as unseemly, he demonstrates that this discussion is in fact a strategic imperative for every leader. Significant reputational damage, Barker asserts, is not the inevitable outcome of a crisis but of a poor response. Defining a new crisis leadership playbook to deal with self-inflicted crises, he also • explains what typically goes wrong in a crisis; • describes how to prevent crises from escalating; • demonstrates how a stakeholder-centric model of communications can help mitigate reputational damage; and • introduces a number of original concepts, including a Reputational Risk Management Framework, a Reputational Risk Maturity Model, and a Culture and Capability matrix. Moving beyond the theoretical by presenting case studies of real crises involving sexual assault, freedom of speech, student protests, faculty misconduct, and a broad range of financial, social, and ethical issues, the book highlights and underscore key concepts around effective management of reputational risk. Ultimately, Preventing Crises at Your University serves as a wake-up call for all higher education leaders and board members.

The Reputation Playbook
The Reputation Playbook

Author: Jennifer Janson

Publisher: Harriman House Limited

Published: 2014-10-06

Total Pages: 238

ISBN-13: 0857193554

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Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren’t sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it’s on your radar. So you won’t find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong. Jennifer Janson has gathered data and thoughts from the world’s leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.

The Cybersecurity Playbook
The Cybersecurity Playbook

Author: Allison Cerra

Publisher: John Wiley & Sons

Published: 2019-09-11

Total Pages: 230

ISBN-13: 1119442192

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The real-world guide to defeating hackers and keeping your business secure Many books discuss the technical underpinnings and complex configurations necessary for cybersecurity—but they fail to address the everyday steps that boards, managers, and employees can take to prevent attacks. The Cybersecurity Playbook is the step-by-step guide to protecting your organization from unknown threats and integrating good security habits into everyday business situations. This book provides clear guidance on how to identify weaknesses, assess possible threats, and implement effective policies. Recognizing that an organization’s security is only as strong as its weakest link, this book offers specific strategies for employees at every level. Drawing from her experience as CMO of one of the world’s largest cybersecurity companies, author Allison Cerra incorporates straightforward assessments, adaptable action plans, and many current examples to provide practical recommendations for cybersecurity policies. By demystifying cybersecurity and applying the central concepts to real-world business scenarios, this book will help you: Deploy cybersecurity measures using easy-to-follow methods and proven techniques Develop a practical security plan tailor-made for your specific needs Incorporate vital security practices into your everyday workflow quickly and efficiently The ever-increasing connectivity of modern organizations, and their heavy use of cloud-based solutions present unique challenges: data breaches, malicious software infections, and cyberattacks have become commonplace and costly to organizations worldwide. The Cybersecurity Playbook is the invaluable guide to identifying security gaps, getting buy-in from the top, promoting effective daily security routines, and safeguarding vital resources. Strong cybersecurity is no longer the sole responsibility of IT departments, but that of every executive, manager, and employee.

The Playbook
The Playbook

Author: Jennifer Jacquet

Publisher: Penguin UK

Published: 2022-07-12

Total Pages: 127

ISBN-13: 0241241723

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'This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. . . A landmark book' Brian Eno 'Very funny, as satire should be, until you realise it's deadly serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an exposé of the extraordinary lengths that corporations will go to in order to spread disinformation and deny the scientific facts - around climate change, public health risks and worker safety - when they don't suit their agenda. Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it is a litany of obfuscation techniques, denial, delays and outright lies, including: how to recruit an academic 'expert' who is willing to compromise their integrity (or is just short of cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep your customers comfortable, unquestioning, unthinking and playing along for as long as possible. Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation campaigns, we may be able to outwit them.

The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top
The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top

Author: Charles E. Gaudet II

Publisher: Charles E Gaudet II

Published: 2014-04

Total Pages: 198

ISBN-13: 9781940745909

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Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a "big-business playbook," even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen."

Leaders' Playbook
Leaders' Playbook

Author: Reldan S. Nadler

Publisher: Richard Moss Seminars

Published: 2007

Total Pages: 360

ISBN-13: 9780975947746

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Closings the Gap Between the Theory & Proctice of EI Leaders' Playbook reveals key secrets and provides specific coaching strategies for raising Emotional Intelligence (EI). These translate to realistic actions you can apply now to enhance your own performance and the performance of the people you lead.

The Career Playbook
The Career Playbook

Author: James M. Citrin

Publisher: Crown Currency

Published: 2015-04-21

Total Pages: 258

ISBN-13: 0553446975

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Are you about to graduate and begin your job search? Or are you a young professional trying to choose the right field or looking for that perfect position that will catapult your career? Figuring out a career and getting a great job has never been more difficult. On top of that, today’s graduates are looking for not only good jobs but positions that will help them launch careers in which they can grow and prosper. But knowing what to look for and how to actually land a great job is exceptionally challenging when you’re trying to get an interview, make enough money, and position yourself for advancement. Based on an in-depth survey of thousands of graduates and young professionals, and hundreds of interviews with the world’s top business and nonprofit leaders—not to mention James Citrin’s decades of experience as a senior partner at the premier executive search firm Spencer Stuart—The Career Playbook offers recent graduates and aspiring young professionals actionable advice for excelling. From his practical tips on generating valuable introductions, nailing interviews, and negotiating compensation to strategic advice on the arc of a career, the importance of relationships, how to cultivate a mentor, and knowing when to change jobs or industries, Citrin provides an invaluable guide to the most urgent questions that are at the heart of every person’s career deliberations. Packed with first-person advice from graduates and young professionals themselves, as well as the perspectives of seasoned CEOs, entrepreneurs, leaders, and experts, such as Virgin’s Sir Richard Branson, Facebook’s Sheryl Sandberg, Third Point Advisors’ Daniel Loeb, author Malcolm Gladwell, and US Navy SEALs’ Admiral Eric Olson, The Career Playbook is an essential resource for landing, launching, and thriving in your career.