You never get a second chance to make a first impression - but it's amazing how many so-called professionals play Russian roulette with their reputations. It's no longer down to word-of-mouth - the world wide web spreads information round the world in seconds. If you're in business you need to take the steps that will protect your reputation - as well as taking advantage of the means of enhancing it. If you have staff, clients and suppliers you'll also want to be aware of what they are saying about you - and educate them to be effective marketers for your business. This book will give you the ammunition you need to... take control of what is said about your business; effectively use the tools that will influence your reputation; plan, protect and promote your reputation on an ongoing basis; harness the power of your staff to enhance your reputation; raise your profile and stand out from the crowd; ensure you are playing the reputation game by the new rules. Can you afford NOT to read it?
Describes the changing rules of business and life, with the emergence of new technologies and ways of thinking. Explains how these relate to individual circumstances and how they can be used to one's business and personal advantage. Australian author.
The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
"New Rules of the Game provides insights, tips and direction to women in business, based on experiences from author and HGTV co-founder Susan Packard's own 30 year career, along with a dozen other prominent executives. Packard advocates for a revolutionary new perspective for businesswomen, which she calls "gamesmanship"--A strategic way of thinking that cultivates creativity, focus, optimism, teamwork, and competitiveness"--
Gang violence is a continual problem in urban neighborhoods around the world. But most of our understanding of the violence and its causes comes through the lens of policing and crime control, with little attention to the role played by the structure, organization, and social makeup of a gang. The Street Casino offers new insight on that front, drawing on an extensive ethnographic study of gang members and community residents in South London. Simon Harding uses this new data to propose a new theoretical perspective on survival in violent street gangs, a constantly fluctuating life built on the accrual of "street capital."
The computer games industry is one of the most vibrant industries today whose potential for growth seems inexhaustible. This book adopts a multi-disciplinary approach and captures emerging trends as well as the issues and challenges faced by businesses, their managers and their workforce in the games industry.
Leverage your company’s most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management.
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
Before starting his own successful company, Fenorris Pearson was a top executive with Dell and Motorola with responsibilities in Asia, Europe, the Middle East, Africa, and the Americas. He worked with top people on top teams building and selling top products to global audiences. Smart people like to work with smart people and when cutting-edge technology, big-name corporate players, major new product launches, and billions of dollars are on the line, there is no room for sleepwalkers, jokers, or phoning it in. Top performers get to the top by bringing their A-game every day. But now even that isn’t enough. You have to come fully prepared to work at the top of your game, every day. Pearson reveals how to do just that, opening up the corporate play book and providing a glimpse into the inner workings of the men and women driving American business today: the consummate corporate executives.