The Renaissance Campaign

The Renaissance Campaign

Author: John Rogers

Publisher:

Published: 1901

Total Pages: 113

ISBN-13: 9781544511528

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In business, government, and every area of contemporary life, leaders today are struggling to find workable solutions to greater and more complex challenges. As a former senior Pentagon official and CEO of a billion-dollar company, Rogers has seen firsthand that the current model for solving diverse problem sets no longer works. Organizations.


The Gutenberg Revolution

The Gutenberg Revolution

Author: Richard Abel

Publisher: Routledge

Published: 2017-07-12

Total Pages: 202

ISBN-13: 1351481657

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One of the most puzzling lapses in accounts of the rise of the West following the decline of the Roman Empire is the casual way historians have dealt with Gutenberg's invention of printing. The cultural achievements that followed the fifteenth century, when the West moved from relative backwardness to remarkable, robust cultural achievement, would have been impossible without Gutenberg's gift and its subsequent widespread adoption across most of the world. Richard Abel follows the radical cultural impact of the printing revolution from the eighth century to the Renaissance, addressing the viability of the new Christian/Classical culture. Although this culture proved too fragile to endure, those who salvaged it managed to preserve elements of the Classical substance together with the Bible and all the writings of the Church Fathers. The cultural upsurge of the Renaissance (fourteenth to seventeenth centuries), which resulted in part from Gutenberg's invention, is a major focus of this book. Abel aims to delineate how the cultural revolution was shaped by the invention of printing. He evaluates its impact on the rapid reorientation and acceleration of the cultural evolution in the West. This book provides insight into the history of the printed word, the roots of modern-day mass book production, and the promise of the electronic revolution. It is an essential work in the history of ideas.


Campaigns that Shook the World

Campaigns that Shook the World

Author: Danny Rogers

Publisher: Kogan Page Publishers

Published: 2015-10-03

Total Pages: 232

ISBN-13: 0749475102

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Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.


Lepanto, 1571

Lepanto, 1571

Author: Angus Konstam

Publisher: Greenwood

Published: 2005

Total Pages: 0

ISBN-13: 9780275988579

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In August 1571, an Ottoman fleet of some 235 galleys encountered a slightly smaller Christian fleet composed of galleys from the Holy League - led by Spain, the Papacy, and Venice. In a five hour melee the Christians inflicted a decisive defeat on the Turks in a battle which proved to be the last great galley fight of all time.


The Allure of Battle

The Allure of Battle

Author: Cathal Nolan

Publisher: Oxford University Press

Published: 2017-01-02

Total Pages: 701

ISBN-13: 0199910995

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History has tended to measure war's winners and losers in terms of its major engagements, battles in which the result was so clear-cut that they could be considered "decisive." Cannae, Konigsberg, Austerlitz, Midway, Agincourt-all resonate in the literature of war and in our imaginations as tide-turning. But these legendary battles may or may not have determined the final outcome of the wars in which they were fought. Nor has the "genius" of the so-called Great Captains - from Alexander the Great to Frederick the Great and Napoleon - play a major role. Wars are decided in other ways. Cathal J. Nolan's The Allure of Battle systematically and engrossingly examines the great battles, tracing what he calls "short-war thinking," the hope that victory might be swift and wars brief. As he proves persuasively, however, such has almost never been the case. Even the major engagements have mainly contributed to victory or defeat by accelerating the erosion of the other side's defences. Massive conflicts, the so-called "people's wars," beginning with Napoleon and continuing until 1945, have consisted of and been determined by prolonged stalemate and attrition, industrial wars in which the determining factor has been not military but matériel. Nolan's masterful book places battles squarely and mercilessly within the context of the wider conflict in which they took place. In the process it help corrects a distorted view of battle's role in war, replacing popular images of the "battles of annihilation" with somber appreciation of the commitments and human sacrifices made throughout centuries of war particularly among the Great Powers. Accessible, provocative, exhaustive, and illuminating, The Allure of Battle will spark fresh debate about the history and conduct of warfare.


Johannes Reuchlin and the Campaign to Destroy Jewish Books

Johannes Reuchlin and the Campaign to Destroy Jewish Books

Author: David Price

Publisher: OUP USA

Published: 2011-01-13

Total Pages: 368

ISBN-13: 0195394216

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The early sixteenth century saw a major crisis in Christian-Jewish relations: the attempt to confiscate and destroy every Jewish book in Germany. This unprecedented effort to end the practice of Judaism throughout the empire was challenged by Jewish communities, and, unexpectedly, by Johannes Reuchlin (1455-1522), the founder of Christian Hebrew studies. In 1510, Reuchlin wrote an extensive, impassioned, and ultimately successful defense of Jewish writings and legal rights, a stunning intervention later acknowledged by a Jewish leader as a ''miracle within a miracle.''The fury that greeted Reuchlin's defense of Judaism resulted in a protracted heresy trial that polarized Europe. The decade-long controversy promoted acceptance of humanist culture in northern Europe and, in several key settings, created an environment that was receptive to the nascent Reformation movement. The legal and theological battles over charges that Reuchlin's positions were "impermissibly favorable to Jews," a conflict that elicited intervention on both sides from the most powerful political and intellectual leaders in Renaissance Europe, formed a new context for Christian reflection on Judaism.David H. Price offers insight into important Christian discourses on Judaism and anti-Semitism that emerged from the clash of Renaissance humanism with this potent anti-Jewish campaign, as well as an innovative analysis of Luther's virulent anti-Semitism in the context and aftermath of the Reuchlin Affair. This book is a valuable contribution to study of an important and complex development in European history: Christians acquiring accurate knowledge of Judaism and its history.


Campaign Professionalism during Egypt’s 2012 Presidential Election

Campaign Professionalism during Egypt’s 2012 Presidential Election

Author: Dalia Elsheikh

Publisher: Springer

Published: 2018-04-09

Total Pages: 292

ISBN-13: 331975954X

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This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.


The New Arabs

The New Arabs

Author: Juan Cole

Publisher: Simon and Schuster

Published: 2015-10-20

Total Pages: 368

ISBN-13: 1451690401

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"The renowned blogger and Middle East expert Juan Cole illuminates the role of today's Arab youth--who they are, what they want, and how they will affect world politics. Beginning in January 2011, the revolutionary wave of demonstrations and protests, riots, and civil wars that comprised what many call "the Arab Spring" shook the world. These upheavals were spearheaded by youth movements, and yet the crucial role they played is relatively unknown. Middle East expert Juan Cole is here to share their stories. For three decades, Cole has sought to put the relationship of the West and the Muslim world in historical context. In The New Arabs he outlines the history that led to the dramatic changes in the region, and explores how a new generation of men and women are using innovative notions of personal rights to challenge the authoritarianism, corruption, and stagnation that had afflicted their societies. Not all big cohorts of teenagers and twenty-somethings necessarily produce movements centered on their identity as youth, with a generational set of organizations, symbols, and demands rooted at least partially in the distinctive problems besetting people of their age. The Arab Millennials did. And, in a provocative and optimistic argument about the future of the Arab world, The New Arabs shows just how they did it"--Provided by publisher.


The Tōkaidō Road

The Tōkaidō Road

Author: Jilly Traganou

Publisher: Psychology Press

Published: 2004

Total Pages: 308

ISBN-13: 9780415310918

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Offers a comparative study of representations of the Tôkaidô road, the most important route of Japan during the Edo (1600-1868) and Meiji (1868-1912) eras.