From William Horton -- a world renowned expert with more than thirty-five years of hands-on experience creating networked-based educational systems -- comes the next-step resource for e-learning training professionals. Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to design effective e-learning. e-Learning by Design includes a systematic, flexible, and rapid design process covering every phase of designing e-learning. Free of academic jargon and confusing theory, this down-to-earth, hands-on book is filled with hundreds of real-world examples and case studies from dozens of fields. "Like the book's predecessor (Designing Web-based Training), it deserves four stars and is a must read for anyone not selling an expensive solution. -- From Training Media Review, by Jon Aleckson, www.tmreview.com, 2007
"Selling Yourself to Others contains 100 percent selling power! There's not an ounce of fluff in the book. Once you learn how to read and understand your client's core desires you will transform yourself and your selling team into superstars. This is the book we have been waiting for!" --Dan Yaman, president of EventThink At last, cutting-edge advice from two leading figures in the field of sales psychology! Selling Yourself to Others demonstrates how to identify prospective customers and communicate with them so effectively that a sale is virtually guaranteed. Kevin Hogan and William Horton cover all aspects of verbal and nonverbal communication, including building rapport, reading body language, calibrating oneself to the customer's needs, and installing "anchors" to inspire a customer's desire to buy. Effective communication is the most important tool to successful sales, but just listening to the customer is no longer enough. Selling Yourself to Others creates a new twenty-first-century sales model.