If you are serious about buying a home, then this handbook will be your guide as you search for that just right property. Joseph J. Pacelli, who has more than fifty years of experience in the real estate and construction industries, remembers when interest rates were at eighteen percent and no one wanted to buy a home. These days, things are different, and the smart money is looking to buy. With this handbook, youll learn proven ways to avoid being trapped in a bad deal pick the right real estate agent to help you meet your goals deal with challenges during your search and until closing successfully navigate a landscape of erratic interest rates maximize the value of your investment Get the answers you need to serious house hunting and buying issues with a handbook written in plain English. Be more informed and smarter than your peers and equip yourself with THE REAL ESTATE BUYERS AWARENESS PLAN.
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies. This comprehensive study by one of the industry's foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent. Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
Straight-talking advice for new and veteran agents navigating today's real estate market Success as a Real Estate Agent For Dummies helps you create leads, close deals and everything in between. This updated edition covers changes to interest rates, inventory, and the impact of recent class action lawsuits on agent compensations. With tried-and-true tactics and fresh ideas from one of North America's top agents, this book contains all you need to know about the real estate business. Inside, you'll find tips and tricks on selecting a company that works best for you and your goals, marketing yourself and your listings with influence, and communicating effectively with clients. The actionable content in this Dummies guide is your ticket to thriving in a wide market. Gain insider advice on how to flourish as an agent in all real estate markets Understand how real estate is changing, and what those changes mean for you Find, secure, and sell more properties with optimized listings and outreach Get fresh ideas for improving your results in residential and commercial sales For new licensed real estate agents, those switching careers into real estate agenting, or seasoned agents looking to refine their prospecting and selling skills, this book is a valuable source of information and techniques.
Overview Do you want to make $100,000+ per year? In any marketplace, a real estate agent has the opportunity to create hundreds of thousands of dollars in income. An agent’s income is especially significant when viewed against the capital investment required by the business. Most agents need as little as $2,000 to start up their practices. Compare that to any other business and you’ll find that most involve sizeable investments and burdensome loans to buy equipment, lease space, create marketing pieces, develop business strategies, and hire employees — all to achieve what is usually a smaller net profit than what a real estate agent can achieve in the first few years. It’s almost too good to be true! This course will provide you with all the knowledge you need to become a successful real estate agent. This specialist course is about acquiring sales skills, marketing skills, time-management skills, people skills, and business skills. It’s about gaining more respect, achieving more recognition, making more money, and closing more sales. It’s a guide that helps you achieve the goals and dreams that you have for yourself and your family. You will be taught the “real stuff” that works and is laid out in a hands-on, step-by-step format. You can also find time-tested scripts in most sales-oriented chapters. The scripts are designed to move prospects and clients to do more business with you. (If you’re a junior member of the grammar police, you may find that some don’t perfectly align with your expectation of the English language. The objective of sales scripts, though, is not perfect sentence structure but rather maximum persuasion of the prospect or client.) Content - Acquiring the keys to Real Estate Success - Prospecting for Buyers and Sellers - Developing a Winning Sales Strategy - Running a Successful Real Estate Business - ten tools that are essential for any real estate agent’s success - how to avoid the ten big real estate sales mistakes etc. Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when youfeel ready to take the exam and we’ll send you the assign- ment questions. Study material The study material will be provided in separate files by email / download link.
With the built environment contributing almost half of global greenhouse emissions, there is a pressing need for the property and real estate discipline to thoroughly investigate sustainability concerns. The Routledge Handbook of Sustainable Real Estate brings together the latest research of leading academics globally, demonstrating the nature and extent of the impact as well as suggesting means of mitigating humankind's impact and building resilience. Four sections examine the different aspects of sustainable real estate: governance and policy valuation, investment and finance management redevelopment and adaptation. Covering all land uses from residential to commercial, retail and industrial, the Routledge Handbook of Sustainable Real Estate is an exciting mixture of received wisdom and emerging ideas and approaches from both the developed and developing world. Academics, upper-level students and researchers will find this book an essential guide to the very best of sustainable real estate research.
In good times and bad, the home-seller's bible . . . In today's uncertain real estate market, sellers are deeply concerned with getting the most value for their homes. Now more than ever, readers need books that will help them find the most effective ways to make their homes attractive to buyers, save money, and make the sales process easier. This unique guide will teach readers everything real estate agents and brokers know—and more! • Reflects changes in the real estate market in the past several years—and explains how to deal with the market no matter when the reader is looking to sell
With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.
