"Ricky Katana was at the peak of his career and could see his dream of becoming heavyweight champion of the world within his grasp, when that dream suddenly came crashing down around him. Now left with a broken body and spirit, Ricky feels he must choose between the career he loves and the child he loves. Life takes Ricky by surprise when he realizes that what he needs the most is the last thing he ever thought he needed. The only question left is whether Ricky Katana can let go of his fears, arise out of the ashes, and go farther than he ever thought possible..."
"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
Through hundreds of interviews with DJ's, recording artists, producers, promoters, drug lords, club celbrities, and nightworld casualties, this book takes readers into the deepest recesses of the electronic dance culture, uncovering secrets and stories never before seen inprints. Starting with club culture in the 70s and 80s the book inlcudes such greats as DJ Frankie Bones, the acid fuelled dreams of SF's Full Moon beach parties, Florida's DJ Icey, right up to the twelve hour post-aids muscle raves of the cross coutnry gay circuit parties.
Peace, Love, Unity, and Respect. Cultural liberation and musical innovation. Pyrotechnics, bottle service, bass drops, and molly. Electronic dance music has been a vital force for more than three decades now, and has undergone transformation upon transformation as it has taken over the world. In this searching, lyrical account of dance music culture worldwide, Matthew Collin takes stock of its highest highs and lowest lows across its global trajectory. Through firsthand reportage and interviews with clubbers and DJs, Collin documents the itinerant musical form from its underground beginnings in New York, Chicago, and Detroit in the 1980s, to its explosions in Ibiza and Berlin, to today’s mainstream music scenes in new frontiers like Las Vegas, Shanghai, and Dubai. Collin shows how its dizzying array of genres—from house, techno, and garage to drum and bass, dubstep, and psytrance—have given voice to locally specific struggles. For so many people in so many different places, electronic dance music has been caught up in the search for free cultural space: forming the soundtrack to liberation for South African youth after Apartheid; inspiring a psychedelic party culture in Israel; offering fleeting escape from—and at times into—corporatization in China; and even undergirding a veritable “independent republic” in a politically contested slice of the former Soviet Union. Full of admiration for the possibilities the music has opened up all over the world, Collin also unflinchingly probes where this utopianism has fallen short, whether the culture maintains its liberating possibilities today, and where it might go in the future.
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card atwww.mysearchlab.com. This is the product access code card for MySearchLab and does not include the actual bound book. Updated it its 14th edition, Understanding Public Policy focuses on the policy challenges confronting the Obama administration. This edition provides students with a close up look at the American healthcare system, current economic policies, issues of homeland security and defense policy among many other current event and issues shaping public policy today. The gold-standard for introductory public policy texts, Understanding Public Policy is designed to provide readers with concrete tools for both understanding and analyzing public policy.
Vast numbers of western youth have attached primary significance to raving and post-rave experiences. This collection of essays explores the socio-cultural and religious dimensions of the rave, 'raving' and rave-derived phenomena.
Uncensored, uncontained, and thoroughly demented, the memoirs of Paul Krassner are back in an updated and expanded edition. Paul Krassner, “father of the underground press” (People magazine), founder of the Realist, political radical, Yippie, and award-winning stand-up satirist, shares his stark raving adventures with the likes of Lenny Bruce, Abbie Hoffman, Norman Mailer, Ken Kesey, Groucho Marx, and Squeaky Fromme, revealing the patriarch of counterculture’s ultimate, intimate, uproarious life on the fringes of society. Whether he’s writing about his friendship with controversial comic Lenny Bruce, introducing Groucho Marx to LSD, his investigation of Scientology, or John Kennedy’s cadaver, no subject is too sacred to be skewered by Krassner. And yet his stories are soulful and philosophical, always authentic to his iconoclastic brand of personal journalism. As Art Spiegelman said, “Krassner is one of the best minds of his generational to be destroyed by madness, starving, hysterical, naked—but mainly hysterical. His true wacky, wackily true autobiography is the definitive book on the sixties.”
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
