The Radio Sponsorship and Promotions Handbook
Author: Andy Johnson
Publisher: Lulu.com
Published: 2007
Total Pages: 279
ISBN-13: 1906392161
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Radio Presenters Handbook
Author: Andy Johnson
Publisher: Lulu.com
Published: 2006
Total Pages: 79
ISBN-13: 1906392099
DOWNLOAD EBOOKThe Radio Station
Author: John Allen Hendricks
Publisher: Routledge
Published: 2018-05-01
Total Pages: 458
ISBN-13: 1351816330
DOWNLOAD EBOOKThe Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
The Radio Station
Author: Michael C Keith
Publisher: Taylor & Francis
Published: 2012-09-10
Total Pages: 364
ISBN-13: 1136027939
DOWNLOAD EBOOKThis book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
Keith's Radio Station
Author: John Allen Hendricks
Publisher: CRC Press
Published: 2014-08-07
Total Pages: 588
ISBN-13: 1136027858
DOWNLOAD EBOOKKeith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Marketing Information Guide
Author:
Publisher:
Published: 1971
Total Pages: 444
ISBN-13:
DOWNLOAD EBOOKAn Advertiser's Guide to Better Radio Advertising
Author: Andrew Ingram
Publisher: John Wiley & Sons
Published: 2006-02-03
Total Pages: 132
ISBN-13: 0470016116
DOWNLOAD EBOOKThere has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
The Global Advertising Regulation Handbook
Author: Mary Alice Shaver
Publisher: Routledge
Published: 2014-12-18
Total Pages: 296
ISBN-13: 1317456580
DOWNLOAD EBOOKAdvertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Radio and Television
Author: Patricia Beall Hamill
Publisher:
Published: 1960
Total Pages: 52
ISBN-13:
DOWNLOAD EBOOKSixteen-year-old Tabitha, the daughter of a preacher who believes science is Satan's work, longs to study at a university and dig for dinosaur bones, but in South Dakota at the end of the nineteenth century such ambitions are discouraged.
The Complete Idiot's Guide to Direct Marketing
Author: Robert W. Bly
Publisher: Penguin
Published: 2001
Total Pages: 394
ISBN-13: 9780028642109
DOWNLOAD EBOOKOffers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
