This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses. This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.
This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
Background and overview; Television and reading skills; Television and cognivite development; Television and other leisure activities; Television-viewing patterns and use of other media; Television and sex-role attitudes; Television and children's aggressive behavior; Television and adults: thinking, personality, and attitudes; Summary. conclusions, and implications.
Patricia M. Greenfield was one of the first psychologists to present new research on how various media can be used to promote social growth and thinking skills. In this now classic, she argues that each medium can make a contribution to development, that each has strengths and weaknesses, and that the ideal childhood environment includes a multimedia approach to learning. In the Introduction to the Classic Edition, Greenfield shows how the original edition set themes that have extended into contemporary research on media and child development, and includes an explanation of how the new media landscape has changed her own research and thinking.
Equipped with an encyclopedic knowledge of boxing, a young Joyce Brothers competed on The $64,000 Question and became the first woman to win the top prize money. That triumphant debut in 1955 was the initial step toward a career as a media pioneer. Through her own advice programs and perennial appearances on talk shows—as well as episodic television—Brothers became one of the most well-known figures of the 20th century. For more than four decades, viewers could count on her authoritative, calm response to almost any issue, from marital and financial woes to the Space Shuttle disaster. In Dr. Joyce Brothers: The Founding Mother of TV Psychology, Kathleen Collins explores how a clever businesswoman provided a mass-scale service for a never-ending demand: helping viewers understand themselves. Collins explains how Brothers’ longevity on television was in large part afforded by her symbiotic relationship with the medium. She played other roles in addition to–and interdependent on–that of media psychologist. Her numerous appearances on variety shows, sitcoms, and dramas kept her on the screen and in the public eye, creating both a persona as celebrity professional as well as professional celebrity. This portrait of Brothers’ multi-layered career also provides a means by which to observe U.S. cultural history, addressing cultural preoccupations with television and self-help obsessed audiences looking for guidance in reality TV. Drawing on primary sources from Brothers’ personal papers and published interviews—as well as interviews the author conducted with several of Joyce’s former colleagues and her daughter, Lisa Arbisser—Collins provides an engaging, informative, and thought provoking look at this iconic figure.
This book is about how individuals make political decisions and form impressions of politicians and policies, with a strong emphasis on the role of the mass media in those processes.
This text tackles the traditional topics of media psychology--sex, violence, advertising--along with developmental aspects of media influence and the psychology of the audience. It examines specific media genres--news, sports, soaps, audience participation media, the internet -- and asks what light psychology can shed on the popularity of these genres and the response of their audiences.
