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Author: Kenneth Payne
Publisher: Oxford University Press
Published: 2015
Total Pages: 236
ISBN-13: 0190227230
DOWNLOAD EBOOK- Drawing on emotional, evolutionary and social psychology, Payne explores the strategic behaviour of key political and military actors in the Vietnam War.
Author: James W. Davis
Publisher: Routledge
Published: 2012
Total Pages: 266
ISBN-13: 0415622042
DOWNLOAD EBOOKThis volume examines the explanatory nesting approach in the analysis of international relations and its continuing relevance in the 21st century. International relations theory urgently needs strategies for coping with the growing complexity of the international system following the collapse of the US-Soviet bipolar stalemate, the multiple challenges to US unipolar hegemony, and the rise of powerful non-Western actors. Over the course of this book, leading scholars of international relations and diplomatic history return to an approach to explanation pioneered in the writings of the late Robert Jervis. The approach calls for nesting multiple layers of explanation--systemic, strategic, and perceptual--in an integrated causal account that is simultaneously parsimonious and nuanced. Highlighting the logic of strategic interactions under uncertainty, it also integrates the effects of psychological biases and the unintended consequences of acting in complex systems to provide explanations that are at once theoretically rigorous and rich in empirical detail. Analyzing the current state of Realist theory, signaling under conditions of uncertainty and anarchy, the role of nuclear weapons in international politics, the role of cognition and emotions in economic and foreign policy decision making, and questions of responsibility in international affairs, the authors provide a compelling guide for the future of international relations theory. This book will be of much interest to students of international relations, foreign policy, and security studies.
Author: Gerhard Raab
Publisher: CRC Press
Published: 2016-02-24
Total Pages: 412
ISBN-13: 1317018702
DOWNLOAD EBOOKThis comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Author: Chris Bradley
Publisher: John Wiley & Sons
Published: 2018-02-06
Total Pages: 256
ISBN-13: 1119487625
DOWNLOAD EBOOKBeat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America
Author: Kenneth Payne
Publisher: Georgetown University Press
Published: 2018
Total Pages: 270
ISBN-13: 1626165807
DOWNLOAD EBOOKHumans have always made decisions about war, but now machines are close to changing things - with implications for international affairs. Payne explores the origins of human strategy, and makes the argument that Artificial Intelligence will radically transform the nature of war by changing the psychological basis of decision-making about violence.
Author: Jonathan S. Comer
Publisher: Oxford University Press
Published: 2013-05-09
Total Pages: 476
ISBN-13: 0199793549
DOWNLOAD EBOOKThe Oxford Handbook of Research Strategies for Clinical Psychology has recruited some of the field's foremost experts to explicate the essential research strategies currently used across the modern clinical psychology landscape that maximize both scientific rigor and clinical relevance.
Author: Leigh Caldwell
Publisher: Jaico Publishing House
Published: 2015-12-07
Total Pages: 170
ISBN-13: 8184957688
DOWNLOAD EBOOKHow to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
Author: Brian Tracy
Publisher: Thomas Nelson Inc
Published: 2006-06-20
Total Pages: 240
ISBN-13: 0785288066
DOWNLOAD EBOOKDouble and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author: David N. Dreman
Publisher: Random House (NY)
Published: 1982
Total Pages: 372
ISBN-13: 9780394523644
DOWNLOAD EBOOKAuthor: Richard Rumelt
Publisher: Currency
Published: 2011-07-19
Total Pages: 338
ISBN-13: 0307886239
DOWNLOAD EBOOKGood Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
