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Author: Lev S. Vygotsky
Publisher: MIT Press
Published: 2014-01-10
Total Pages: 97
ISBN-13: 0262318040
DOWNLOAD EBOOKThis BIT offers an excerpt from a foundational work of cognitive science—considered one of the most important and influential books ever published by the MIT Press—that outlines a theory of the development of specifically human higher mental functions.
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
Published: 2016-05-03
Total Pages: 344
ISBN-13: 0749474718
DOWNLOAD EBOOKThe modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author: Travis Wright
Publisher: John Wiley & Sons
Published: 2017-01-06
Total Pages: 308
ISBN-13: 1119291747
DOWNLOAD EBOOKCompete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Author: Aleksej Heinze
Publisher: Taylor & Francis
Published: 2016-11-18
Total Pages: 346
ISBN-13: 1317422120
DOWNLOAD EBOOKDigital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Author: Uvais Qidwai
Publisher: CRC Press
Published: 2009-10-15
Total Pages: 316
ISBN-13: 1420079514
DOWNLOAD EBOOKAvoiding heavy mathematics and lengthy programming details, Digital Image Processing: An Algorithmic Approach with MATLAB presents an easy methodology for learning the fundamentals of image processing. The book applies the algorithms using MATLAB, without bogging down students with syntactical and debugging issues.One chapter can typically be compl
Author: John Paul Uyemura
Publisher: CL Engineering
Published: 1999
Total Pages: 0
ISBN-13: 9780534934125
DOWNLOAD EBOOKThis book provides a new paradigm for teaching digital systems design. It puts forth the view that modern digital logic consists of several interacting areas that combine in a cohesive fashion. This includes traditional subjects such as Boolean algebra, logic formalisms, Karnaugh maps, and other classical topics. However, it goes beyond these subject areas by including VHDL, CMOS, VLSI and RISC architectures to show what the field looks like to a modern logic designer. Modern digital design is no longer practiced as a stand-alone art. The integrated approach used in this book is designed to ensure that graduating engineers are prepared to meet the challenges of the new century.
Author: Amos Lapidoth
Publisher: Cambridge University Press
Published: 2017-02-08
Total Pages: 919
ISBN-13: 1316828689
DOWNLOAD EBOOKWritten in the intuitive yet rigorous style that readers of A Foundation in Digital Communication have come to expect, this second edition includes entirely new chapters on the radar problem (with Lyapunov's theorem) and intersymbol interference channels, new discussion of the baseband representation of passband noise, and a simpler, more geometric derivation of the optimal receiver for the additive white Gaussian noise channel. Other key topics covered include the definition of the power spectral density of nonstationary stochastic processes, the geometry of the space of energy-limited signals, the isometry properties of the Fourier transform, and complex sampling. Including over 500 homework problems and all the necessary mathematical background, this is the ideal text for one- or two-semester graduate courses on digital communications and courses on stochastic processes and detection theory. Solutions to problems and video lectures are available online.
Author: Vojin G. Oklobdzija
Publisher: CRC Press
Published: 2017-12-19
Total Pages: 992
ISBN-13: 0849386209
DOWNLOAD EBOOKNew design architectures in computer systems have surpassed industry expectations. Limits, which were once thought of as fundamental, have now been broken. Digital Systems and Applications details these innovations in systems design as well as cutting-edge applications that are emerging to take advantage of the fields increasingly sophisticated capabilities. This book features new chapters on parallelizing iterative heuristics, stream and wireless processors, and lightweight embedded systems. This fundamental text— Provides a clear focus on computer systems, architecture, and applications Takes a top-level view of system organization before moving on to architectural and organizational concepts such as superscalar and vector processor, VLIW architecture, as well as new trends in multithreading and multiprocessing. includes an entire section dedicated to embedded systems and their applications Discusses topics such as digital signal processing applications, circuit implementation aspects, parallel I/O algorithms, and operating systems Concludes with a look at new and future directions in computing Features articles that describe diverse aspects of computer usage and potentials for use Details implementation and performance-enhancing techniques such as branch prediction, register renaming, and virtual memory Includes a section on new directions in computing and their penetration into many new fields and aspects of our daily lives
Author: Mohammad Tengku Sembok (Tengku)
Publisher: Springer Science & Business Media
Published: 2003-11-24
Total Pages: 723
ISBN-13: 3540206086
DOWNLOAD EBOOKThis book constitutes the refereed proceedings of the 6th International Conference on Asian Digital Libraries, ICADL 2003, held in Kuala Lumpur, Malaysia in December 2003. The 68 revised full papers presented together with 15 poster abstracts and 3 invited papers were carefully reviewed from numerous submissions. The papers are organized in topical sections on information retrieval techniques, multimedia digital libraries, data mining and digital libraries, machine architecture and organization, human resources and training, human-computer interaction, digital library infrastructure, building and using digital libraries, knowledge management, intellectual property rights and copyright, e-learning and mobile learning, data storage and retrieval, digital library services, content development, information retrieval and Asian languages, and metadata.
Author: Tengku Mohd. T. Sembok
Publisher: Springer
Published: 2003-12-01
Total Pages: 723
ISBN-13: 3540245944
DOWNLOAD EBOOKThis book constitutes the refereed proceedings of the 6th International Conference on Asian Digital Libraries, ICADL 2003, held in Kuala Lumpur, Malaysia in December 2003. The 68 revised full papers presented together with 15 poster abstracts and 3 invited papers were carefully reviewed from numerous submissions. The papers are organized in topical sections on information retrieval techniques, multimedia digital libraries, data mining and digital libraries, machine architecture and organization, human resources and training, human-computer interaction, digital library infrastructure, building and using digital libraries, knowledge management, intellectual property rights and copyright, e-learning and mobile learning, data storage and retrieval, digital library services, content development, information retrieval and Asian languages, and metadata.
