Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Author: John B. Ford

Publisher: Springer

Published: 2015-02-05

Total Pages: 560

ISBN-13: 3319130846

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This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Social Market Economy
Social Market Economy

Author: Stefan Sorin Muresan

Publisher: Springer

Published: 2014-11-25

Total Pages: 426

ISBN-13: 3319092138

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The book presents the economic policy model known as “Social Market Economy” in Germany, the country where it originated. Although the model has since been adopted as core objective in the EU Treaty of Lisbon, experts still disagree on its exact nature. The author contributes to this debate by presenting the German economic system from an external perspective and looking at the extent to which it enabled the country increase its weight in international relations. The system ́s history, identity, political and economic concepts, including ordoliberalism, are analyzed. Its potential and shortcomings are assessed by comparing it to other forms of capitalism. A brief enquiry is made into whether the "Social Market Economy", or aspects of it, are applicable to other countries, including in Eastern Europe. Providing both theoretical and practical aspects, the book offers a valuable resource for researchers, public administration professionals, and policymakers.