The Power of Advertising
The Power of Advertising

Author: Ruth Thomson

Publisher: Franklin Watts

Published: 2020-09-24

Total Pages: 0

ISBN-13: 9781445155173

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This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch

The Hidden Power of Advertising
The Hidden Power of Advertising

Author: Robert Heath

Publisher:

Published: 2001

Total Pages: 124

ISBN-13: 9781841160931

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Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.

Advertising and Market Power
Advertising and Market Power

Author: William S. Comanor

Publisher: Harvard University Press

Published: 1974

Total Pages: 284

ISBN-13: 9780674005808

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The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.

The Persuasive Power of Campaign Advertising
The Persuasive Power of Campaign Advertising

Author: Travis N. Ridout

Publisher: Temple University Press

Published: 2011-03-25

Total Pages: 200

ISBN-13: 1439903336

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The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

Let's Think about the Power of Advertising
Let's Think about the Power of Advertising

Author: Elizabeth Raum

Publisher: Raintree

Published: 2014

Total Pages: 50

ISBN-13: 1406282626

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This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.

Truth in Advertising?
Truth in Advertising?

Author: Barbara Allen

Publisher: Rowman & Littlefield

Published: 2018-10-18

Total Pages: 475

ISBN-13: 1498531601

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Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Let's Think about the Power of Advertising
Let's Think about the Power of Advertising

Author: Elizabeth Raum

Publisher: Heinemann-Raintree Library

Published: 2014-07-01

Total Pages: 50

ISBN-13: 1484602900

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This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.

Principles of Advertising
Principles of Advertising

Author: Monle Lee

Publisher: Routledge

Published: 2005

Total Pages: 452

ISBN-13: 0789022990

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The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Advertising Today
Advertising Today

Author: Warren Berger

Publisher: Phaidon Press

Published: 2004-03-01

Total Pages: 0

ISBN-13: 9780714843872

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Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.