The Pirate Inside

The Pirate Inside

Author: Adam Morgan

Publisher: John Wiley & Sons

Published: 2011-03-10

Total Pages: 373

ISBN-13: 1119995612

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Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.


Pirates In The Navy

Pirates In The Navy

Author: Tendayi Viki

Publisher: Unbound Publishing

Published: 2020-05-14

Total Pages: 145

ISBN-13: 1783528958

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Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was 'more fun to be a pirate than to join the navy'. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognise that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realise that there is a need for innovation to happen as a repeatable process. But how can they achieve this? This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.


The Pirate Life

The Pirate Life

Author: John "Chumbucket" Baur

Publisher: Citadel Press

Published: 2008

Total Pages: 260

ISBN-13: 9780806530703

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The authors of "Pirattitude" return with a book that will allow every scallywag, saucy wench, or landlubber to get in touch with his or her inner pirate.


Eating the Big Fish

Eating the Big Fish

Author: Adam Morgan

Publisher: John Wiley & Sons

Published: 2009-04-03

Total Pages: 364

ISBN-13: 0470527757

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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.


Inside Jolly Roger's Pirate Ship

Inside Jolly Roger's Pirate Ship

Author: Charles Reasoner

Publisher:

Published: 2010

Total Pages: 12

ISBN-13: 9781741843521

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Amazing die -cut board books that take the reader on exciting adventures through the inside of a Pirate Ship and a Princess Castle . Each turn of the page reveals a different area to explore, with incredibly de tailed illustrations that will keep children enthralled for hours! The young reader is also encouraged to spot the special character on each page.


Pirate vs. Pirate

Pirate vs. Pirate

Author: Mary Quattlebaum

Publisher: Little, Brown Books for Young Readers

Published: 2017-01-04

Total Pages: 36

ISBN-13: 136800444X

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Bad Bart is the biggest, burliest boy pirate in the Atlantic. Mean Mo is the maddest, mightiest girl pirate in the Pacific. When they meet in the middle, it's a no-holds-barred contest to see who is the best pirate in the world. They test who is brave enough to swim with sharks, who is strong enough to throw a cannonball, who can eat the most hard tack, and who has collected the most treasure. Again and again their respective crews proclaim, "Tie!" Bad Bart and Mean Mo stare each other down and . . . fall head over heads in love! This epic tale of the union of two pirate captains is told in seadog lingo and illustrated with of knockout oceanic battles.


See Inside Pirate Ships

See Inside Pirate Ships

Author: Rob Lloyd Jones

Publisher: Usborne Books

Published: 2007

Total Pages: 0

ISBN-13: 9780746070048

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Lift the flaps in this exciting book to discover what happens aboard a lively pirate ship.


Pirate State

Pirate State

Author: Peter Eichstaedt

Publisher: Chicago Review Press

Published: 2010-10-01

Total Pages: 237

ISBN-13: 1569767742

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In 2009, the United States was hit broadside by Somali pirates who attempted to capture the U.S. flag ship Maersk Alabama. Suddenly, the pirates were no longer a distant menace. They had thrust themselves onto the American stage. Are the Somali pirates a legion of desperate fisherman attacking cargo ships and ocean cruisers to reclaim their waters? Or is piracy connected to crime networks and the madness that grips Somalia? What threats do pirates pose to international security? To answer these questions, Peter Eichstaedt crisscrosses East Africa, meeting with pirates both in and out of prisons, talking with them about their lives, tactics, and motives. Ultimately, he comes face-to-face with a former fighter with Somalia's brutal Islamic al-Shabaab militia. He discovers that piracy is a symptom of a much deeper problem: Somalia itself. Pirate State explores the links between the pirates, global financiers, and extremists who control southern Somalia and whose influence extends across the Gulf of Aden into Yemen and connects to extremists in Pakistan and Afghanistan. The Somali pirates are desperate and dangerous men who will do just about anything for money, and Pirate State argues that turning a blind eye to piracy and the problems of Somalia is inviting a disaster of horrific proportions.


The Pirates of Somalia

The Pirates of Somalia

Author: Jay Bahadur

Publisher: Vintage

Published: 2011-07-19

Total Pages: 341

ISBN-13: 0307906981

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Soon to be a major motion picture The first close-up look at the hidden world of Somali pirates by a young journalist who dared to make his way into their remote havens and spent a year infiltrating their lives. For centuries, stories of pirates have captured imaginations around the world. The recent ragtag bands of pirates off the coast of Somalia, hijacking multimillion-dollar tankers owned by international shipping conglomerates, have brought the scourge of piracy into the modern era. Jay Bahadur’s riveting narrative exposé—the first of its kind—looks at who these men are, how they live, the forces that created piracy in Somalia, how the pirates spend the ransom money, how they deal with their hostages, among much, much more. It is a revelation of a dangerous world at the epicenter of political and natural disaster.