Personal training is an exciting industry to be in right now! Starting a personal training business can offer a satisfying combination of financial reward, a flexible schedule, and a career where you can make a profound difference in the lives of others. As skilled personal trainer, having good business knowledge and judgment can be the first step to earning a substantial income. In this revised guide, our experts teach you the nuts and bolts of starting a business, including everything from writing a business plan to finding a profitable niche within the exercise and sports community. From boutique studios to partnerships with schools and private trainers, this book will help get you started on the right foot.
The Personal Trainer's Business Survival Guide coversvirtually every aspect of the personal training business.Includes information on certifications, business models,accounting, legal issues, marketing, growth, customerservice and much, much more.
Eddie Lester has helped more than four thousand personal trainers reach their financial goals and grow their businesses. Now, he wants to help you do the same in this new guide to professional success. In Business and Sales: The Guide to Success as a Personal Trainer, Lester takes you through every step needed to secure the sale and net a new client. Like your own journey, the guide starts with one of the most important steps: attaining certification. Passion isn't enough to be a personal trainer; you need to show your clients that you are knowledgeable and trustworthy. The next chapters reveal how to create a personal brand, define your niche, target your most important demographic, hone your selling personality and sales pitch, make an amazing first impression, follow up with each client, and calculate a pricing structure. Lester also outlines business checkpoints to help you gauge your progress. His "Power Questions" can uncover a client's true motivations and empower you to make the sale. The most important concept Lester wants you to learn is discipline. Use the same drive that makes you a successful personal trainer to become just as successful as a business owner.
Does Anyone Else Want to Be a Highly Successful Personal Trainer-And Truly Live Your Dream? Most folk who embark on a career as a trainer, do so initially out of a personal passion for fitness and a strong desire to help other achieve results. Be it weight loss, conditioning, strength gains, flexibility or enhanced performance. But a passion for working out and an earnest desire to help others-alone-does not a successful personal trainer make. The sad fact is that the turn over rate for personal trainers after one year is over 80%. Why? It''s almost always because the trainer didn''t have a proper understanding of the BUSINESS of being a fitness professional. The bottom line is that without the appropriate success blueprint, the most skilled and knowledgeable personal trainer is usually doomed to failure. Unfortunately, until now, there has been no such battle-tested blueprint available either to the novice trainer or the professional struggling to stay alive. Now, however that''s all changed, thanks to Danny Kavadlo''s Everybody Needs Training. Follow the hard-earned wisdom within these pages and failure will no longer be an option. Danny Kavadlo''s training helped me to discover strengths I never knew I had, and I can take those lessons with me wherever I go, for the rest of my life. The wisdom and insight contained in Everybody Needs Training not only relates to being a successful fitness trainer, but can be applied for peace and success in many of life''s ventures. Danny is the best!-ELIZABETH GILBERT, #1 New York Times Best Selling Author, Eat, Pray, Love. One of TIME Magazine''s 100 Most Influential People in the World Everybody Needs Training is quite ''something.'' I don''t think I have ever seen this kind of depth in the field. It''s both obvious and ''wow'' as you read it. Amazing stuff. It fills a gap in the community that, frankly, surprises me no one has really filled.-DAN JOHN, author, Never Let Go Christmas wishes DO come true.Danny Kavadlo has written a training book! Imagine if you could squeeze all the hard-earned wisdom, secrets and tactics of one of the world''s hottest personal trainers between the covers of a beautifully illustrated tell-all manual, and you have imagined Everybody Needs Training. Like Danny himself, this groundbreaking book is incredibly smart, brutally honest, laugh-out-loud funny, and totally out of left fieldif you train others (casually or professionally), want a career training others, or if you just love the now-famous Kavadlo approach to getting in shape, you owe it to yourself to grab a copy of this masterpiece. I cannot recommend it highly enough.-PAUL WADE, author of Convict Conditioning Danny Kavadlo strikes the right tone: if you are built for it, personal training is one hell-of-a-satisfying career: do it right and you are literally transforming people''s bodies and lives. So if you think you''re built for it and considering jumping into the shark tank of personal training, Everybody Needs Training will be invaluable. And the tattooed Gonzo vibe is priceless.-MARTY GALLAGHER, author of The Purposeful Primitive, 3-time World Masters Powerlifting Champion Danny Kavadlo has personally helped me become a more successful trainer and coach. I cannot recommend Everybody Needs Training enough. It''s the best book I''ve ever seen on the subject of being a professional trainer.-ADEL GABER, World Class Trainer & 3-Time Olympic Wrestling Coach Everybody Needs Training is a must-read for every personal trainer wanting to take it to the next level, and everyone who has ever dreamed of becoming a personal trainer. This book allows you to get inside the genius PT mind of Danny Kavadlo, a master of his craft, speaking off the cuff to you about training-priceless!-ERRICK MCADAMS, Personal Trainer, Model, Fitness Personality A solid collection of tried-and-true best practices that can help personal trainers on any level reach their full potential in their chosen field. -ROLANDO GARCIA, RKC II, CK-FMS
What is the difference between having empathy and being an empath? “Having empathy means our heart goes out to another person in joy or pain,” says Dr. Judith Orloff “But for empaths it goes much farther We actually feel others’ emotions, energy, and physical symptoms in our own bodies, without the usual defenses that most people have.” With The Empath’s Survival Guide, Dr. Orloff offers an invaluable resource to help sensitive people develop healthy coping mechanisms in our high-stimulus world—while fully embracing the empath’s gifts of intuition, creativity, and spiritual connection. In this practical and empowering book for empaths and their loved ones, Dr. Orloff begins with self-assessment exercises to help you understand your empathic nature, then offers potent strategies for protecting yourself from overwhelm and replenishing your vital energy For any sensitive person who’s been told to “grow a thick skin,” here is your lifelong guide for staying fully open while building resilience, exploring your gifts of deep perception, raising empathic children, and feeling welcomed and valued by a world that desperately needs what you have to offer.
Discover 366 unique tips, one for each day, that allow you to grow yourself as a fitness professional.Topics such as exercise science, professionalism, and nutrition are explored in each month and on each day. This book compiles over a decade of experience working at top health clubs and performing over 15 thousand training sessions, group fitness classes, and presentations. Foreword by Jon Goodman, CSCS
Smarter Workouts: The Science of Exercise Made Simple gives you the solution you need with efficient and effective workout programs that use only one piece of equipment. You can work out in a short period of time without spending a lot of money on expensive equipment or gym memberships—all while targeting your personal goals.
Distance learning for both the education and industry is steadily growing, creating a demand for eager entrepreneurs. Teaching methods and tools now in popular use for virtual training are covered: videos; eBooks; interactive software types; college sponsored staff training for college instructors; hardware, camera, video, sound equipment; online group forums; online events; choosing the right presentation style and linking to appropriate social media sites; and networking presentations. A range of industry examples will be given for accreditation, certifications, and credit; adding training onto an existing business as side income; how to sell media/training tools; how much to charge clients; start up costs; software types used; the legal obligations around taxes, business registration, working from home, and content confidentiality; and growth planning and writing a business plan. Relevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary is provided. An appendix offers resources in continued learning and rounded training for trainers; industry organizations and trade groups; books and eBooks; videos; software; websites; successful online trainers and online education institutions; consultants; and certification organizations.
ACSM’s Resources for the Personal Trainer provides a broad introduction to the field of personal training, covering both basic science topics and practical application. It was originally designed to help people prepare for the ACSM Personal Training Certification Exam. It continues to serve that function, but the market for it has expanded to practitioners in the field looking for an additional resource, as well as in an academic setting where the book is a core text for personal training programs.
From marketing and sales to budgets, staffing, and clientele issues, The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills you’ll need to start, build, and grow your business.
