Organizational Identity and College Student Retention
Organizational Identity and College Student Retention

Author: Amy Frances Roquemore

Publisher:

Published: 2012

Total Pages: 138

ISBN-13:

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Through a combination of textual analysis of recruiting materials, in-depth student interviews, and a quantitative survey, this mixed methods case study has attempted to illuminate some of the complex, interrelated factors of organizational identity and identification at play at a particular university seeking to improve lagging retention rates. The chosen research methods revealed a treasure trove of descriptive insights into students' individual feelings of identification with the institution and its unique organizational identity. On a broader level, the findings serve to reinforce established theory concerning the ways in which an organization's identity is continually negotiated by various stakeholders. Results revealed that various perceptions about the university's organizational identity are diverse, stratified, and sometimes conflicting and originate from at least a dozen different sources. These findings strongly reinforce other researchers' determination that an organization's identity exists in the tension resulting from the push and pull of various members' perceptions.

The State of the College Union: Contemporary Issues and Trends
The State of the College Union: Contemporary Issues and Trends

Author: Tamara Yakaboski

Publisher: John Wiley & Sons

Published: 2014-03-18

Total Pages: 106

ISBN-13: 1118878914

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The college union is the living room and community center for students, faculty, staff, alumni, and visitors, and serves as a learning laboratory for students through employment, engagement, and leadership opportunities. Senior-level administrators and college union professionals need to be aware of the trends and issues facing college unions in the 21st century. This volume addresses implications for college unions of changing: Student characteristics Student engagement Facility design and the creation of community Fundraising Technology Globalization of higher education. In addition, this volume explores the need for additional assessment, evaluation, and research for this important component of college campuses. This is the 145th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.