The Other Custers
The Other Custers

Author: Bill Yenne

Publisher: Simon and Schuster

Published: 2018-11-20

Total Pages: 374

ISBN-13: 1510730354

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Not one, not two, but three Custer brothers died at the Little Bighorn—and so did their only sister's husband. Most do not realize that not one, not two, but three Custer brothers died with the 7th Cavalry at the hands of the Sioux and Cheyenne at Little Bighorn in 1876. So too did their nephew and the husband of their only sister. Less than half the immediate Custer family would survive the massacre. This is their story. This book is a must for all those interested in the enduring Custer legend. Where other Custer literature focuses solely on George Armstrong, The Other Custers is the only volume to explore the lives of the Custer siblings in depth. War hero Tom Custer earned two Medals of Honor during the Civil War before riding into the West with his brother. There was the bashful and enigmatic Nevin Custer, and the young Boston Custer, whose one desire in life was to share the adventures of his idolized older brothers. Margaret Custer married into the 7th Cavalry and was widowed at twenty-four when her husband, James Calhoun, was among the dead at the Little Bighorn. The Other Custers traces the upbringing of the family and follows Nevin and Margaret as they carried the Custer name beyond Little Bighorn. The book also uncovers much more detail about the ancestors and descendants of the Custer siblings than is to be found in other Custer biographies.

Custer's Fall
Custer's Fall

Author: David Miller

Publisher: Penguin

Published: 1992-05-01

Total Pages: 289

ISBN-13: 0452010950

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The true story of the Battle of Little Bighorn—told from the perspective of the native americans who fought in Custer's Last Stand. The day began with the killing of a ten-year-old Native American boy by U.S. cavalry troopers. Before it ended, all of those troopers and their commander, George Armstrong Custer, lay dead on the battlefield of the Little Big Horn—the worst defeat ever inflicted by Native Americans on the U.S. military. Now, the full story of that dramatic day, the events leading up to it, and its aftermath are told by the only ones who survived to recount it—the Native Americans. Based on the author’s twenty-two years of research, and on the oral testimony of seventy-two Native American eyewitnesses, Custer’s Fall is both a superbly skillful weaving of many voices into a gripping narrative fabric, and a revelatory reconstruction that stands as the definitive version of the battle that became a legend and only now emerges as it really was.

Custer's Trials
Custer's Trials

Author: T.J. Stiles

Publisher: Vintage

Published: 2016-10-25

Total Pages: 642

ISBN-13: 0307475948

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Winner of the 2016 Pulitzer Prize for History In this magisterial biography, T. J. Stiles paints a portrait of Custer both deeply personal and sweeping in scope, proving how much of Custer’s legacy has been ignored. He demolishes Custer’s historical caricature, revealing a capable yet insecure man, intelligent yet bigoted, passionate yet self-destructive, a romantic individualist at odds with the institution of the military (court-martialed twice in six years) and the new corporate economy, a wartime emancipator who rejected racial equality. Stiles argues that, although Custer was justly noted for his exploits on the western frontier, he also played a central role as both a wide-ranging participant and polarizing public figure in his extraordinary, transformational time—a time of civil war, emancipation, brutality toward Native Americans, and, finally, the Industrial Revolution—even as he became one of its casualties. Intimate, dramatic, and provocative, this biography captures the larger story of the changing nation. It casts surprising new light on one of the best-known figures of American history, a subject of seemingly endless fascination.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Author: Joe Pulizzi

Publisher: McGraw Hill Professional

Published: 2013-09-27

Total Pages: 368

ISBN-13: 0071819916

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Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Content Rules
Content Rules

Author: Ann Handley

Publisher: John Wiley & Sons

Published: 2010-11-11

Total Pages: 238

ISBN-13: 0470948728

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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author: Dave Kerpen

Publisher: McGraw Hill Professional

Published: 2011-06-07

Total Pages: 289

ISBN-13: 0071769501

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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

INSPIRED
INSPIRED

Author: Marty Cagan

Publisher: John Wiley & Sons

Published: 2017-11-17

Total Pages: 370

ISBN-13: 111938754X

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How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Building Routes to Customers
Building Routes to Customers

Author: Peter Raulerson

Publisher: Springer Science & Business Media

Published: 2009-04-05

Total Pages: 212

ISBN-13: 0387799516

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Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.