The landmark self-help bestseller that has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original 1960 text has been annotated and amplified to make Maxwell Maltz's message even more relevant for the contemporary reader. Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years. Rooted in solid science, the classic teachings in Psycho-Cybernetics continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.
A classic and influential work that laid the theoretical foundations for information theory and a timely text for contemporary informations theorists and practitioners. With the influential book Cybernetics, first published in 1948, Norbert Wiener laid the theoretical foundations for the multidisciplinary field of cybernetics, the study of controlling the flow of information in systems with feedback loops, be they biological, mechanical, cognitive, or social. At the core of Wiener's theory is the message (information), sent and responded to (feedback); the functionality of a machine, organism, or society depends on the quality of messages. Information corrupted by noise prevents homeostasis, or equilibrium. And yet Cybernetics is as philosophical as it is technical, with the first chapter devoted to Newtonian and Bergsonian time and the philosophical mixed with the technical throughout. This book brings the 1961 second edition back into print, with new forewords by Doug Hill and Sanjoy Mitter. Contemporary readers of Cybernetics will marvel at Wiener's prescience—his warnings against “noise,” his disdain for “hucksters” and “gadget worshipers,” and his view of the mass media as the single greatest anti-homeostatic force in society. This edition of Cybernetics gives a new generation access to a classic text.
Design Cybernetics: Navigating the New Design cybernetics offers a way of looking at ourselves – curious, creative, and ethical humans – as self-organising systems that negotiate their own goals in open-ended explorations of the previously unknown. It is a theory of and for epistemic practices (learning, designing, researching) that is deeply committed to the autonomy of others and hence offers no prescriptive methodology. Design cybernetics describes design practice as inextricable from conversation – a way of enquiring, developing shared understanding and reaching the new that harnesses reliable control as well as error and serendipity. Recognising circular causality, observer-dependency and non-determinability, design cybernetics extends beyond tenets of scientific research into the creative, ethical and aesthetic domain. From this perspective, design is not an ill-conceived subset of scientific research. Instead, scientific research emerges as a particularly restricted subset of the broader human activity of design. This volume offers a cross-section of design cybernetic theory and practice with contributions ranging across architecture, interior lighting studies, product design, embedded systems, design pedagogy, design theory, social transformation design, research epistemology, art and poetics, as well as theatre and acting. Addressing designers, design educators and researchers interested in a rigorous, practice-based epistemology, it establishes design cybernetics as a foundational perspective of design research. “This is a conceptually elegant, well structured, and comprehensive presentation of design cybernetics. It fills a gap in the literature of the field.” Ken Friedman, Chair Professor, Tongji University “This book offers a valuable and timely introduction to second-order cybernetics as society grapples with complex issues like climate change and rising inequality.” Joichi Ito, Director of the MIT Media Lab
Cybernetics is often thought of as a grim military or industrial science of control. But as Andrew Pickering reveals in this beguiling book, a much more lively and experimental strain of cybernetics can be traced from the 1940s to the present. The Cybernetic Brain explores a largely forgotten group of British thinkers, including Grey Walter, Ross Ashby, Gregory Bateson, R. D. Laing, Stafford Beer, and Gordon Pask, and their singular work in a dazzling array of fields. Psychiatry, engineering, management, politics, music, architecture, education, tantric yoga, the Beats, and the sixties counterculture all come into play as Pickering follows the history of cybernetics’ impact on the world, from contemporary robotics and complexity theory to the Chilean economy under Salvador Allende. What underpins this fascinating history, Pickering contends, is a shared but unconventional vision of the world as ultimately unknowable, a place where genuine novelty is always emerging. And thus, Pickering avers, the history of cybernetics provides us with an imaginative model of open-ended experimentation in stark opposition to the modern urge to achieve domination over nature and each other.
With over 30 million copies sold since its original publication in 1960, Psycho-Cybernetics has been used by athletes, entrepreneurs, college students, and many others, to achieve life-changing goals--from losing weight to dramatically increasing their income--finding that success is not only possible but remarkably simple. Now updated to include present-day anecdotes and current personalities, The New Psycho-Cybernetics remains true to Dr. Maltz’s promise:“If you can remember, worry, or tie your shoe, you can succeed with Psycho-Cybernetics!”
Choice Outstanding Academic Title Cybernetics—the science of communication and control as it applies to machines and to humans—originates from efforts during World War II to build automatic antiaircraft systems. Following the war, this science extended beyond military needs to examine all systems that rely on information and feedback, from the level of the cell to that of society. In The Cybernetics Moment, Ronald R. Kline, a senior historian of technology, examines the intellectual and cultural history of cybernetics and information theory, whose language of “information,” “feedback,” and “control” transformed the idiom of the sciences, hastened the development of information technologies, and laid the conceptual foundation for what we now call the Information Age. Kline argues that, for about twenty years after 1950, the growth of cybernetics and information theory and ever-more-powerful computers produced a utopian information narrative—an enthusiasm for information science that influenced natural scientists, social scientists, engineers, humanists, policymakers, public intellectuals, and journalists, all of whom struggled to come to grips with new relationships between humans and intelligent machines. Kline traces the relationship between the invention of computers and communication systems and the rise, decline, and transformation of cybernetics by analyzing the lives and work of such notables as Norbert Wiener, Claude Shannon, Warren McCulloch, Margaret Mead, Gregory Bateson, and Herbert Simon. Ultimately, he reveals the crucial role played by the cybernetics moment—when cybernetics and information theory were seen as universal sciences—in setting the stage for our current preoccupation with information technologies. "Nowhere in the burgeoning secondary literature on cybernetics in the last two decades is there a concise history of cybernetics, the science of communication and control that helped usher in the current information age in America. Nowhere, that is, until now . . . Readers have in The Cybernetics Moment the first authoritative history of American cybernetics."—Information & Culture "[A]n extremely interesting and stimulating history of the concepts of cybernetics . . . This is a book for everyone to read, relish, and think about."—Choice "As a whole, the book presents a comprehensive in-depth retrospective analysis of the contribution of the American scientific school to the making, formation, and development of cybernetics and information theory. An unquestionable advantage of the book is the skillful use of numerous bibliographic sources by the author that reflect the scientific, engineering, and social significance of the questions being considered, competition of ideas and developments, and also interrelations between scientists."—Cybernetics and System Analysis "Dr. Kline is perhaps uniquely situated to take on so large and complicated [a] topic as cybernetics . . . Readers unfamiliar with Wiener and his work are well advised to start with this well-written and thorough book. Those who are already familiar will still find much that is new and informative in the thorough research and reasoned interpretations."—IEEE History Center "The most comprehensive intellectual history of cybernetics in Cold War America."—Journal of American History "The book will be most valuable as historical background for the large number of disciplines that were involved in the cybernetics moment: computer science, communications engineering, information theory, and the social sciences of sociology and anthropology."—IEEE Technology and Society Magazine "Ronald Kline’s chronicle of cybernetics certainly does what an excellent history of science should do. It takes you there—to the golden age of a new, exciting field. You will almost smell that cigar."—Second-Order Cybernetics "Kline’s The Cybernetics Moment tracks the rise and fall of the cybernetics movement in more detail than any historical account to date."—Los Angeles Review of Books
This is the engaging story of a moment of transformation in the human sciences, a detailed account of a remarkable group of people who met regularly to explore the possibility of using scientific ideas that had emerged in the war years as a basis for interdisciplinary alliances.
Application of New Cybernetics in Physics describes the application of new cybernetics to physical problems and the resolution of basic physical paradoxes by considering external observer influence. This aids the reader in solving problems that were solved incorrectly or have not been solved. Three groups of problems of the new cybernetics are considered in the book: (a) Systems that can be calculated based on known physics of subsystems. This includes the external observer influence calculated from basic physical laws (ideal dynamics) and dynamics of a physical system influenced even by low noise (observable dynamics). (b) Emergent systems. This includes external noise from the observer by using the black box model (complex dynamics), external noise from the observer by using the observer's intuition (unpredictable dynamics), defining boundaries of application of scientific methods for system behavior prediction, and the role of the observer's intuition for unpredictable systems. (c) Methods for solution of basic physical paradoxes by using methods of the new cybernetics: the entropy increase paradox, Schrödinger's cat paradox (wave package reduction in quantum mechanics), the black holes information paradox, and the time wormholes grandfather paradox. All of the above paradoxes have the same resolution based on the principles of new cybernetics. Indeed, even a small interaction of an observer with an observed system results in their time arrows' alignment (synchronization) and results in the paradox resolution and appearance of the universal time arrow. - Provides solutions to the basic physical paradoxes and demonstrates their practical actuality for modern physics - Describes a wide class of molecular physics and kinetic problems to present semi-analytical and semi-qualitative calculations of solvation, flame propagation, and high-molecular formation - Demonstrates the effectiveness in application to complex molecular systems and other many-component objects - Includes numerous illustrations to support the text
