Brand New Justice

Brand New Justice

Author: Simon Anholt

Publisher: Routledge

Published: 2006-08-11

Total Pages: 185

ISBN-13: 1136426078

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Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.


Information Needs of Communities

Information Needs of Communities

Author: Steven Waldman

Publisher: DIANE Publishing

Published: 2011-09

Total Pages: 478

ISBN-13: 1437987265

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In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.


Threshold Modernism

Threshold Modernism

Author: Elizabeth F. Evans

Publisher: Cambridge University Press

Published: 2019

Total Pages: 275

ISBN-13: 1108479812

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Reveals how changing ideas about gender and race shaped - and were shaped by - London and its literature.


The News at the Ends of the Earth

The News at the Ends of the Earth

Author: Hester Blum

Publisher: Duke University Press

Published: 2019-04-04

Total Pages: 234

ISBN-13: 1478004487

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From Sir John Franklin's doomed 1845 search for the Northwest Passage to early twentieth-century sprints to the South Pole, polar expeditions produced an extravagant archive of documents that are as varied as they are engaging. As the polar ice sheets melt, fragments of this archive are newly emergent. In The News at the Ends of the Earth Hester Blum examines the rich, offbeat collection of printed ephemera created by polar explorers. Ranging from ship newspapers and messages left in bottles to menus and playbills, polar writing reveals the seamen wrestling with questions of time, space, community, and the environment. Whether chronicling weather patterns or satirically reporting on penguin mischief, this writing provided expedition members with a set of practices to help them survive the perpetual darkness and harshness of polar winters. The extreme climates these explorers experienced is continuous with climate change today. Polar exploration writing, Blum contends, offers strategies for confronting and reckoning with the extreme environment of the present.


Bullshit Jobs

Bullshit Jobs

Author: David Graeber

Publisher: Simon & Schuster

Published: 2019-05-07

Total Pages: 368

ISBN-13: 1501143336

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From David Graeber, the bestselling author of The Dawn of Everything and Debt—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).


Hyperion, Or the Hermit in Greece

Hyperion, Or the Hermit in Greece

Author: Friedrich Hölderlin

Publisher:

Published: 2019-03-05

Total Pages: 236

ISBN-13: 9781783746552

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Friedrich Hölderlin's only novel, Hyperion (1797-99), is a fictional epistolary autobiography that juxtaposes narration with critical reflection. Returning to Greece after German exile, following his part in the abortive uprising against the occupying Turks (1770), and his failure as both a lover and a revolutionary, Hyperion assumes a hermitic existence, during which he writes his letters. Confronting and commenting on his own past, with all its joy and grief, the narrator undergoes a transformation that culminates in the realisation of his true vocation. Though Hölderlin is now established as a great lyric poet, recognition of his novel as a supreme achievement of European Romanticism has been belated in the Anglophone world. Incorporating the aesthetic evangelism that is a characteristic feature of the age, Hyperion preaches a message of redemption through beauty. The resolution of the contradictions and antinomies raised in the novel is found in the act of articulation itself. To a degree remarkable in a prose work of any length, what it means is inseparable from how it means. In this skilful translation, Gaskill conveys the beautiful music and rhythms of Hölderlin's language to an English-speaking reader.


Early Georgia Magazines

Early Georgia Magazines

Author: Bertram Holland Flanders

Publisher: University of Georgia Press

Published: 2010-05-01

Total Pages: 306

ISBN-13: 0820335363

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First published in 1944, this is a detailed survey of twenty-four distinguished periodicals published in antebellum Georgia. Flanders shows that literary activity was generally confined to middle Georgia and often concentrated on themes of religion and morality, early American life, and European adventures. An extensive bibliography and three appendices give a comprehensive list of magazines published during the time, including dates, places of publication, and names of editors and publishers. More than nine hundred footnotes further elaborate on the analysis of backgrounds, local historical events, and information on contributors.


History of Norwich

History of Norwich

Author: Frances Manwaring Caulkins

Publisher: Legare Street Press

Published: 2023-07-18

Total Pages: 0

ISBN-13: 9781020037702

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Explore the rich history of Norwich, Connecticut, in this comprehensive guidebook. From the town's origins as a trading hub in the 1600s to its role in the American Revolution and beyond, this book provides a fascinating look at one of New England's most historic towns. Includes detailed maps and photographs. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.