Creating an appealing overall look as well as a distinctive image for each shop...integrating communal areas...handling parking and public facilities...these are just some of the challenges facing the designers of modern shopping malls. "Shop and Malls" features dozens of remarkable examples of successful malls, each one showcased with floor plans, insightful text, sketches, and full-color photographs that show how the designers met the retail challenge. "Shop and Malls" is a one-stop shopping resource for design professionals, architects, and urban planners.
The retail sector is an essential part of modern economy and a strong retail sector is a key element of the vitality and competitiveness of cities, towns and villages throughout the country and indeed the country as a whole. Shopping centers play a key role in the development of retail sector. It is very important that the design process provides a clear framework for the continued development of shopping centres. The main goal of this book is to give an exclusive overview of shopping center design through various types of malls, showing readers planning and design examples, spatial organisations and arrangements, as well as design trends. A collection of fascinating projects and technical information in this book, as well as a broad overview of additional features which a modern shopping center of today should provide, make this book unique in its column.
The shopping mall is both the most visible and the most contentious symbol of American prosperity. Despite their convenience, malls are routinely criticized for representing much that is wrong in America—sprawl, conspicuous consumption, the loss of regional character, and the decline of Mom and Pop stores. So ubiquitous are malls that most people would be suprised to learn that they are the brainchild of a single person, architect Victor Gruen. An immigrant from Austria who fled the Nazis in 1938, Gruen based his idea for the mall on an idealized America: the dream of concentrated shops that would benefit the businessperson as well as the consumer and that would foster a sense of shared community. Modernist Philip Johnson applauded Gruen for creating a true civic art and architecture that enriched Americans' daily lives, and for decades he received praise from luminaries such as Lewis Mumford, Winthrop Rockefeller, and Lady Bird Johnson. Yet, in the end, Gruen returned to Europe, thoroughly disillusioned with his American dream. In Mall Maker, the first biography of this visionary spirit, M. Jeffrey Hardwick relates Gruen's successes and failures—his work at the 1939 World's Fair, his makeover of New York's Fifth Avenue boutiques, his rejected plans for reworking entire communities, such as Fort Worth, Texas, and his crowning achievement, the enclosed shopping mall. Throughout Hardwick illuminates the dramatic shifts in American culture during the mid-twentieth century, notably the rise of suburbia and automobiles, the death of downtown, and the effect these changes had on American life. Gruen championed the redesign of suburbs and cities through giant shopping malls, earnestly believing that he was promoting an American ideal, the ability to build a community. Yet, as malls began covering the landscape and downtowns became more depressed, Gruen became painfully aware that his dream of overcoming social problems through architecture and commerce was slipping away. By the tumultuous year of 1968, it had disappeared. Victor Gruen made America depend upon its shopping malls. While they did not provide an invigorated sense of community as he had hoped, they are enduring monuments to the lure of consumer culture.
Part memoir and part study of modern life, Shopping Mall examines the modern mythology of the shopping mall and the place it holds in our shared cultural history.
In the age of multichannel commerce, shopping malls and department stores are faced with difficult challenges coupled with new and promising perspectives. The objective for a winning concept is to optimize the quality of stay by indulging visitors so they spend as much time as possible on site. The customer must conceive the visit as an all-around inspiring experience which engages the senses beyond the consumption of goods. This occurs by diversifying the offer with cultural institutions, a variety of dining opportunities and exciting leisure activities. Architectural quality as well as the targeted use of design is playing an increasingly important role. This richly illustrated volume with its detailed planning material presents the newest trends and developments in the context of current projects from around the world.
Ten years in the making, this book is a sweeping yet detailed account of the development of the regional shopping center. The author takes an historical perspective, relating retail development to broad architectural, urban & cultural issues.
Hong Kong is the twenty-first-century paradigmatic capital of consumerism. Of all places, it has the densest and tallest concentration of malls, reaching tens of stories. Hong Kong’s malls are also the most visited, sandwiched between subways and skyscrapers. These mall complexes have become cities in and of themselves, accommodating tens of thousands of people who live, work, and play within a single structure. Mall City features Hong Kong as a unique rendering of an advanced consumer society. Retail space has come a long way since the nineteenth-century covered passages of Paris, which once awed the bourgeoisie with glass roofs and gaslights. It has morphed from the arcade to the department store, and from the mall into the “mall city”—where “expresscalators” crisscross mesmerizing atriums. Highlighting the effects of this development in Hong Kong, this book raises questions about architecture, city planning, culture, and urban life. “At the nexus of density, humidity, topography, and prosperity, Hong Kong has spawned more malls per square mile than any place on earth. This fantastic book decodes and graphically depicts an environment both apart and ubiquitous, a convulsive form of public space in a liquid territory where intensely contested politics, commerce, and sociability weirdly merge in a city like no other.” —Michael Sorkin, distinguished professor of architecture of the City University of New York “Hong Kong may be packed with the most shopping malls per square kilometer in the world, but Mall City is packed with the most drawings, information, and fascinating mall facts. The book dissects, categorizes, and displays all kinds of intriguing data on the city-state’s shopping complexes and culture. Its richly layered analysis perfectly matches Hong Kong’s multi-story machines for consumption.” —Clifford Pearson, director of USC American Academy in China “Stefan Al has again produced a book that provides a sharp lens on radically new urban forms that are emerging in China. While his previous books, Villages in the City andFactory Towns of South China introduced the site of production and housing for the migrant labor of the Pearl River Delta, here we enter the phantasmagoria of the enormous interconnected free-trade shopping zone of the Hong Kong Special Administrative Region. Mall City dissects the basic unit of this climate-controlled consumer landscape—the mall. This beautifully illustrated book is a must-read for those who wish to understand the future of public space in high-density cities.” —Brian McGrath, professor of urban design and dean of constructed environments, Parsons School of Design
China’s rise as an economic superpower has been inescapable. Statistical hyperbole has been accompanied by a plethora of highly publicized architectural forms that brand the regeneration of its increasingly globalized urban centres. Despite the sizeable body of literature that has accompanied China’s modernization, the essence and trajectory of its contemporary cityscape remains difficult to grasp. This volume addresses a less explored aspect of China’s urban rejuvenation - the prominence of the shopping mall as a keystone of its public spaces. Here, the presence of the built form most representative of Western capitalism’s excess is one that makes explicit the tensions between China’s Communist state and its ascent within the ’free’ market. This book examines how these interrelationships are manifested in the culturally hybrid built form of the shopping mall and its role in contesting the ’public’ space of the modern Chinese city. By viewing these interrelationships as collisions of global and local narratives, a more nuanced understanding of the shopping mall typology is explored. Much architectural criticism has failed to address the levels of meaning implicit within the shopping mall, yet it is a building type whose public popularity has guaranteed its endurance. Consequently, if architecture is to remain a relevant social art, a more holistic understanding of this phenomenon will be indispensable to the process of adapting to globalizing forces. This examination of Chinese shopping malls offers a timely and relevant case study of what is happening in all our cities today.
This book covers the effects of new technology on shopping centre design. Circulation, lighting, acoustics and air quality are important considerations here as is the provision of improved conditions for people with disabilities. The development of food courts, new retailing uses for old buildings, and methods of refurbishment of older centres also come under close examination. The book contains numerous international case studies.
