Handbook of Research on Future Policies and Strategies for Nation Branding

Handbook of Research on Future Policies and Strategies for Nation Branding

Author: Pistikou, Victoria

Publisher: IGI Global

Published: 2021-06-18

Total Pages: 383

ISBN-13: 1799875350

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By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.


Ottoman Odyssey

Ottoman Odyssey

Author: Alev Scott

Publisher: Simon and Schuster

Published: 2019-05-07

Total Pages: 206

ISBN-13: 1643131664

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An exploration of the contemporary influence of the Ottoman Empire on the wider world, as the author uncovers the new Ottoman legacy across Europe and the Middle East. Alev Scott’s odyssey began when she looked beyond Turkey’s borders for contemporary traces of the Ottoman Empire. Their 800 years of rule ended a century ago—and yet, travelling through twelve countries from Kosovo to Greece to Palestine, she uncovers a legacy that’s vital and relevant; where medieval ethnic diversity meets twenty-first century nationalism—and displaced people seek new identities. It's a story of surprises. An acolyte of Erdogan in Christian-majority Serbia confirms the wide-reaching appeal of his authoritarian leadership. A Druze warlord explains the secretive religious faction in the heart of the Middle East. The palimpsest-like streets of Jerusalem's Old Town hint at the Ottoman co-existence of Muslims and Jews. And in Turkish Cyprus, Alev Scott rediscovers a childhood home. In every community, history is present as a dynamic force. Faced by questions of exile, diaspora and collective memory, Alev Scott searches for answers from the cafes of Beirut to the refugee camps of Lesbos. She uncovers in Erdogan's nouveau-Ottoman Turkey a version of the nostalgic utopias sold to disillusioned voters in Europe and America. And yet—as she relates with compassion, insight, and humor—diversity is the enduring, endangered heart of this fascinating region.


Turkey in World Politics

Turkey in World Politics

Author: Barry M. Rubin

Publisher: Lynne Rienner Publishers

Published: 2001

Total Pages: 284

ISBN-13: 9781555879549

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Tracing the evolution of Turkey's foreign policy, from isolationism to regional agreements and organizations, this study explores the country's new international posture. Rubin (strategic studies, Bar- Ilan University) and Kirisci (political science, Bogazici University) assess Turkey's policy toward Europe, Russia, Central Asia, and the United States, as well as its growing role in the Middle East. They address the issues central to Turkey's economic, energy, and water policy. They also discuss the interest groups and institutions affecting the policymaking process and the challenges facing the country's rapidly urbanizing and industrializing economy.


Rethinking Modernity and National Identity in Turkey

Rethinking Modernity and National Identity in Turkey

Author: Sibel Bozdogan

Publisher: University of Washington Press

Published: 2011-11-15

Total Pages: 286

ISBN-13: 0295800186

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In the first two decades after W.W.II, social scientist heralded Turkey as an exemplar of a 'modernizing' nation in the Western mold. Images of unveiled women working next to clean-shaven men, healthy children in school uniforms, and downtown Ankara's modern architecture all proclaimed the country's success. Although Turkey's modernization began in the late Ottoman era, the establishment of the secular nation-state by Kemal Ataturk in 1923 marked the crystallization of an explicit, elite-driven 'project of modernity' that took its inspiration exclusively from the West. The essays in this book are the first attempt to examine the Turkish experiment with modernity from a broad, interdisciplinary perspective, encompassing the fields of history, the social sciences, the humanities, architecture, and urban planning. As they examine both the Turkish project of modernity and its critics, the contributors offer a fresh, balanced understanding of dilemmas now facing not only Turkey but also many other parts of the Middle East and the world at large.


Nation Building in Turkey and Morocco

Nation Building in Turkey and Morocco

Author: Senem Aslan

Publisher: Cambridge University Press

Published: 2015

Total Pages: 251

ISBN-13: 1107054605

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This book compares the relatively peaceful relationship between the Berbers and the Moroccan state with the violent relationship between the Kurds and the Turkish state.


Turkey Today

Turkey Today

Author: Olivier Roy

Publisher: Anthem Press

Published: 2005

Total Pages: 218

ISBN-13: 1843311720

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A comprehensive and authoritative review of Turkey's potential successes and failures as part of the European Union.


Selahattin Ülkümen, the Turkish Righteous among the Nations

Selahattin Ülkümen, the Turkish Righteous among the Nations

Author: Yücel Güçlü

Publisher: Cambridge Scholars Publishing

Published: 2022-04-08

Total Pages: 320

ISBN-13: 1527581179

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The history of the Holocaust is far from complete. Even with more than seven decades of Holocaust research and writing behind us, there are many specialist topics within Holocaust historiography that have not been dealt with in detail, including the role of Turkey. This has caused the researchers of the Holocaust in other countries to often include limited, outdated, and sometimes incorrect data about Turkey in their studies. Within the flood of publications on Holocaust history that has been rising since the 1990s, and which has maintained its momentum ever since, studies on the role of Turkey remain comparatively underexplored. Selahattin Ülkümen, a Turk, is the only Muslim diplomat who thus far has been designated as “Righteous among the Nations” by the Yad Vashem (the Holocaust Martyrs and Heroes Authority) in Jerusalem for saving, at his own risk, the lives of 42 Jews in Rhodes from the Nazis in 1944. Thus momentarily thrust into prominence, he excites a certain curiosity. However, current scholarship has failed to reveal a single monograph or even an article in periodical literature on him. Neither Turk nor Westerner has devoted more than a few pages to his exploits. References to him in other sources are slight and fall short of explaining a satisfactory explanation of his deeds. The remarkable story of Ülkümen is an important but little-known aspect of Turkish history in the Second World War period. He is an individual who has not received the attention he deserves. This book serves to fill this historiographical void. It draws on the previously unused files of the Turkish Ministry of Foreign Affairs, the Yad Vashem Archives, and available primary and secondary sources in Turkish, English, and French.


Citizenship and the Nation-state in Greece and Turkey

Citizenship and the Nation-state in Greece and Turkey

Author: Thalia Dragonas

Publisher: Psychology Press

Published: 2005

Total Pages: 210

ISBN-13: 0415347831

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Pt. 1. Empire and nation-state. A history and geography of Turkish nationalism / Caglar Keyder ; The formation of the state in Greece, 1830-1914 / Kostas P. Kostis ; Greek bull in the china shop of Ottoman 'grand illusion' : Greece in the making of modern Turkey / Faruk Birtek ; Nation and people : the placticity of a relationship / Padelis E. Lekas ; 'Do not think of the Greeks as agricultural labourers' : Ottoman responses to the Greek War of Independence / Hakan Erdem -- pt. 2. Nation and civil society. Civil society and citizenship in post-war Greece / Nicos Mouzelis and George Pagoulatos ; Women's challenge to citizenship in Turkey / Yesim Arat ; Between duties and rights : gender and citizenship in Greece, 1864-1952 / Efi Avdela ; Citizenship in context : rethinking women's relationship to the law in Turkey / Dicle Kogacioglu ; Greek and Turkish students' views on history, the nation and democracy / Thalia Dragonas, Busra Ersanli, and Anna Frangoudaki ; Speculative thoughts on nations and nationalism with special reference to Turkey and Greece / Ilkay Sunar.