From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
A secret history of the garage as a space of creativity, from its invention by Frank Lloyd Wright to its use by start-ups and garage bands. Frank Lloyd Wright invented the garage when he moved the automobile out of the stable into a room of its own. Steve Jobs and Steve Wozniak (allegedly) started Apple Computer in a garage. Suburban men turned garages into man caves to escape from family life. Nirvana and No Doubt played their first chords as garage bands. What began as an architectural construct became a cultural construct. In this provocative history and deconstruction of an American icon, Olivia Erlanger and Luis Ortega Govela use the garage as a lens through which to view the advent of suburbia, the myth of the perfect family, and the degradation of the American dream. The stories of what happened in these garages became self-fulfilling prophecies the more they were repeated. Hewlett-Packard was founded in a garage that now bears a plaque: The Birthplace of Silicon Valley. Google followed suit, dreamed up in a Menlo Park garage a few decades later. Also conceived in a garage: the toy company Mattel, creator of Barbie, the postwar, posthuman representation of American women. Garages became guest rooms, game rooms, home gyms, wine cellars, and secret bondage lairs, a no-commute destination for makers and DIYers--surfboard designers, ski makers, pet keepers, flannel-wearing musicians, weed-growing nuns. The garage was an aboveground underground, offering both a safe space for withdrawal and a stage for participation--opportunities for isolation or empowerment.
David Almond’s Printz Honor–winning novel celebrates its 10th anniversary! Ten-year-old Michael was looking forward to moving into a new house. But now his baby sister is ill, his parents are frantic, and Doctor Death has come to call. Michael feels helpless. Then he steps into the crumbling garage. . . . What is this thing beneath the spiders' webs and dead flies? A human being, or a strange kind of beast never before seen? The only person Michael can confide in is his new friend, Mina. Together, they carry the creature out into the light, and Michael's world changes forever. . . .
"As I write this, I'm sitting in a restaurant in a major U.S. airport, eating my breakfast with a plastic knife and fork. I worked up quite an appetite getting here two hours early and shuffling in the block-long lines until I got to the security checkpoint where I could take off my shoes, remove my belt, and put my carry-on luggage through the screening system . "What's going on? It's homeland security. Welcome to the new age of knee-jerk security at any price. Well, I've paid, and you've paid, and we'll all keep paying-but is it going to help? Have we embarked on a massive multibillion-dollar boondoggle that's going to do nothing more than make us feel more secure? Are we paying nosebleed prices for "feel-good" measures? . "This book was painful to write. By nature, I am a problem solver. Professionally I have made my career out of solving complex problems efficiently by trying to find the right place to push hard and make a difference. Researching the Department of Homeland Security, the FBI, CIA, INS, the PATRIOT Act, and so forth, one falls into a rabbit's hole of interdependent lameness and dysfunction. I came face to face with the realization that there are gigantic bureaucracies that exist primarily for the sole purpose of prolonging their existence, that the very structure of bureaucracy rewards inefficiency and encourages territorialism and turf warfare."
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
In his commanding new book, the eminent NPR critic Tim Riley takes us on the remarkable journey that brought a Liverpool art student from a disastrous childhood to the highest realms of fame. Riley portrays Lennon's rise from Hamburg's red light district to Britain's Royal Variety Show; from the charmed naivetéf "Love Me Do" to the soaring ambivalence of "Don't Let Me Down"; from his shotgun marriage to Cynthia Powell in 1962 to his epic media romance with Yoko Ono. Written with the critical insight and stylistic mastery readers have come to expect from Riley, this richly textured narrative draws on numerous new and exclusive interviews with Lennon's friends, enemies, confidantes, and associates; lost memoirs written by relatives and friends; as well as previously undiscovered City of Liverpool records. Riley explores Lennon in all of his contradictions: the British art student who universalized an American style, the anarchic rock 'n' roller with the moral spine, the anti-jazz snob who posed naked with his avant-garde lover, and the misogynist who became a househusband. What emerges is the enormous, seductive, and confounding personality that made Lennon a cultural touchstone. In Lennon, Riley casts Lennon as a modernist hero in a sweeping epic, dramatizing rock history anew as Lennon himself might have experienced it.
A prescient warning of a future we now inhabit, where fake news stories and Internet conspiracy theories play to a disaffected American populace “A glorious book . . . A spirited defense of science . . . From the first page to the last, this book is a manifesto for clear thought.”—Los Angeles Times How can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the pursuit of truth but to the very well-being of our democratic institutions. Casting a wide net through history and culture, Sagan examines and authoritatively debunks such celebrated fallacies of the past as witchcraft, faith healing, demons, and UFOs. And yet, disturbingly, in today's so-called information age, pseudoscience is burgeoning with stories of alien abduction, channeling past lives, and communal hallucinations commanding growing attention and respect. As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms. Praise for The Demon-Haunted World “Powerful . . . A stirring defense of informed rationality. . . Rich in surprising information and beautiful writing.”—The Washington Post Book World “Compelling.”—USA Today “A clear vision of what good science means and why it makes a difference. . . . A testimonial to the power of science and a warning of the dangers of unrestrained credulity.”—The Sciences “Passionate.”—San Francisco Examiner-Chronicle
Curt Flood, former star center fielder for the St. Louis Cardinals, is a hero to many for selflessly sacrificing his career to challenge the legality of baseball’s reserve system. Although he lost his case before the Supreme Court, he has become for many a martyr in the eventually successful battle for free agency. Sportswriters and fans alike have helped to paint a picture of Flood as a larger-than-life figure, a portrait that, unhappily, cannot stand closer inspection. This book reveals the real Curt Flood—more man than myth. Flood stirred up a hornet’s nest by refusing to be traded from the Cardinals to the Philadelphia Phillies after the 1969 season, arguing that Major League Baseball’s reserve system reduced him to the status of bondage. Flood decided to resist a system in which his contract could be traded without his consent and in which he was not at liberty to negotiate his services in an open market. Stuart Weiss examines the man behind the decision, exploring the span of Flood’s life and shedding light on his relationships with those who helped shape his determination to sue baseball and providing a new perspective on the lawsuit that found its way to the U.S. Supreme Court. Although a superb player, Flood was known to be temperamental and sensitive; in suing Major League Baseball he transformed his grievances against the Cardinals front office into an attack on how the business of big-league ball was conducted. Weiss shows that Flood was far from the stereotypical “dumb jock” but was rather a proud, multifaceted black man in a business run by white moguls. By illuminating Flood’s private side, rarely seen by the public, he reveals how Flood misled a gullible press on a regular basis and how his 1971 memoir, The Way It Is, didn’t tell it the way it really was. Drawing on previously untapped sources, Weiss examines more fully and deeply than other writers the complexities of Flood’s decision to pursue his lawsuit—and demonstrates that the picture of Flood as a martyr for free agency is a myth. He suggests why, of all the players traded or sold through the years, it was Flood who brought this challenge. Weiss also explains how Flood’s battle against the reserve system cannot be understood in isolation from the personal experiences that precipitated it, such as his youth in a dysfunctional home, his troubled first marriage, his financial problems, and his unwavering commitment to the Cardinals. The Curt Flood Story is a realistic account of an eloquent man who presented a warm, even vulnerable, face to the public as well as to friends, while hiding his inner furies. It shows that Flood was neither a hero nor a martyr but a victim of unique circumstances and his own life.
Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.
