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Author: Israel M Kirzner
Publisher: Routledge
Published: 2002-09-11
Total Pages: 254
ISBN-13: 1134915500
DOWNLOAD EBOOKIsrael Kirzner is the foremost proponent of the modern Austrian theory of the market process. This book offers substantive insights in support of this theory and a new historical interpretation of how the ideas of modern Austrians emerged.
Author: Israel M Kirzner
Publisher: Routledge
Published: 2002-09-11
Total Pages: 268
ISBN-13: 1134915497
DOWNLOAD EBOOKIsrael Kirzner is the foremost proponent of the modern Austrian theory of the market process. This book offers substantive insights in support of this theory and a new historical interpretation of how the ideas of modern Austrians emerged.
Author: Lawrence J. Gitman
Publisher:
Published: 2018
Total Pages: 732
ISBN-13: 9781947172555
DOWNLOAD EBOOKIntroduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: Israel M. Kirzner
Publisher: Psychology Press
Published: 1992
Total Pages: 246
ISBN-13: 9780415068666
DOWNLOAD EBOOKIsrael Kirzner is the foremost proponent of the modern Austrian theory of the market process. This book offers substantive insights in support of this theory and a new historical interpretation of how the ideas of modern Austrians emerged.
Author: Mccarthy E. Jerome
Publisher: McGraw-Hill/Irwin
Published: 1987-02-01
Total Pages:
ISBN-13: 9780256060485
DOWNLOAD EBOOKAuthor: Stan Metcalfe
Publisher: Manchester University Press
Published: 2018-07-30
Total Pages: 223
ISBN-13: 1526137526
DOWNLOAD EBOOKThis electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. There has been increasing interest and debate in recent years on the instituted nature of economic processes in general and the related ideas of the market, in particular the competitive process. This debate lies at the interface between two largely independent disciplines, economics and sociology, and reflects an attempt to bring the two fields of discourse more closely together. This book explores this interface in a number of ways, looking at the competitive process and market relations from a number of different perspectives. It includes a wide range of contributors, most of whom are leading writers and thinkers in the field. The book considers the social role of economic institutions in society and examines the various meanings embedded in the word 'markets', as well as developing arguments on the nature of competition as an instituted economic process, rather than as competition being something that disturbs norms or institutions. It goes on to consider the deeper and more involved connection between markets and cognition, explaining how institutions can ease cognitive difficulties, and the effect of culture on markets and competition is also fully studied. This book will be of vital use to students and academics working in the fields of economics, sociology and business studies. It sketches the agenda for future research about markets and the competitive process.
Author: Dan Olsen
Publisher: John Wiley & Sons
Published: 2015-05-21
Total Pages: 336
ISBN-13: 1118961021
DOWNLOAD EBOOKThe missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Author: National Research Council (U.S.). Committee on Analysis of Research Directions and Needs in U.S. Manufacturing
Publisher:
Published: 1991
Total Pages: 192
ISBN-13:
DOWNLOAD EBOOKAnnotation An analysis of new research directions that will lead to higher standards of product quality, responsiveness to customers, and process flexibility. a panel of experts from industry and academia evaluates current barriers to US competitiveness and examines how to improve flexibility, build up the technology base, and update performance measures. Annotation copyrighted by Book News, Inc., Portland, OR.
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
Published: 2014-03-31
Total Pages: 668
ISBN-13: 1466658819
DOWNLOAD EBOOKThe modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Author: Robert D. Hisrich
Publisher: Edward Elgar Publishing
Published: 2018
Total Pages: 280
ISBN-13: 178811132X
DOWNLOAD EBOOKOne key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
