The Marketisation of Higher Education and the Student as Consumer

The Marketisation of Higher Education and the Student as Consumer

Author: Mike Molesworth

Publisher: Routledge

Published: 2010-10-04

Total Pages: 486

ISBN-13: 1136908455

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Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.


Everything for Sale? The Marketisation of UK Higher Education

Everything for Sale? The Marketisation of UK Higher Education

Author: Roger Brown

Publisher: Routledge

Published: 2013-02-11

Total Pages: 257

ISBN-13: 1135094381

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The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and Northern Ireland increasingly diverge from England. In Everything for Sale, Roger Brown argues that the competitive regime that is now applicable to our Higher Education system was the logical, and possibly inevitable, outcome of a process that began with the introduction of full cost fees for overseas students in 1980. Through chapters including: Markets and Non-Markets The Institutional Pattern of Provision The Funding of Research The Funding of Student Education Quality Assurance The Impact of Marketisation: Efficiency, diversity and equity; He shows how the evaluation and funding of research, the funding of student education, quality assurance, and the structure of the system have increasingly been organised on market or quasi-market lines. As well as helping to explain the evolution of British higher education over the past thirty years, the book contains some important messages about the consequences of introducing or extending market competition in universities’ core activities of teaching and research. This timely and comprehensive book is essential reading for all academics at University level and anyone involved in Higher Education policy.


The Marketisation of Higher Education

The Marketisation of Higher Education

Author: John D. Branch

Publisher: Springer Nature

Published: 2021-05-03

Total Pages: 466

ISBN-13: 303067441X

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This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.


A University Education

A University Education

Author: David Willetts

Publisher: Oxford University Press

Published: 2017-11-17

Total Pages: 394

ISBN-13: 0191080047

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Universities have a crucial role in the modern world. In England entrance to universities is by nation-wide competition which means English universities have an exceptional influence on schools - a striking theme of the book. This important book first investigates the university as an institution and then tracks the individual on their journey to and through university. In A University Education, David Willetts presents a compelling case for the ongoing importance of the university, both as one of the great institutions of modern society and as a transformational experience for the individual. The book also makes illuminating comparisons with higher education in other countries, especially the US and Germany. Drawing on his experience as UK Minister for Universities and Science from 2010 to 2014, the author offers a powerful account of the value of higher education and the case for more expansion. He covers controversial issues in which he was involved from access for disadvantaged students to the introduction of £9,000 fees. The final section addresses some of the big questions for the future, such as the the relationship between universities and business, especially in promoting innovation.. He argues that the two great contemporary trends of globalisation and technological innovation will both change the university significantly. This is an authoritative account of English universities setting them for the first time in their new legal and regulatory framework.


Academic Irregularities

Academic Irregularities

Author: Liz Morrish

Publisher: Routledge

Published: 2019-08-23

Total Pages: 223

ISBN-13: 1317201817

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This volume serves as a critical examination of the discourses at play in the higher education system and the ways in which these discourses underpin the transmission of neoliberal values in 21st century universities. Situated within a Critical Discourse Analysis-based framework, the book also draws upon other linguistic approaches, including corpus linguistics and appraisal analysis, to unpack the construction and development of the management style known as managerialism, emergent in the 1990s US and UK higher education systems, and the social dynamics and power relations embedded within the discourses at the heart of managerialism in today’s universities. Each chapter introduces a particular aspect of neoliberal discourse in higher education and uses these multiple linguistic approaches to analyze linguistic data in two case studies and demonstrate these principles at work. This multi-layered systematic linguistic framework allows for a nuanced exploration of neoliberal institutional discourse and its implications for academic labor, offering a critique of the managerial system in higher education but also a larger voice for alternative discursive narratives within the academic community. This important work is a key resource for students and scholars in applied linguistics, Critical Discourse Analysis, sociology, business and management studies, education, and cultural studies.


Speaking of Universities

Speaking of Universities

Author: Stefan Collini

Publisher: Verso Books

Published: 2017-03-28

Total Pages: 328

ISBN-13: 1786631407

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A devastating analysis of what is happening to our academia In recent decades there has been an immense global surge in the numbers both of universities and of students. In the UK alone there are now over 140 institutions teaching more subjects to nearly 2.5 million students. New technology offers new ways of learning and teaching. Globalization forces institutions to consider a new economic horizon. At the same time governments have systematically imposed new procedures regulating funding, governance, and assessment. Universities are being forced to behave more like business enterprises in a commercial marketplace than centres of learning. In Speaking of Universities, historian and critic Stefan Collini analyses these changes and challenges the assumptions of policy-makers and commentators. He asks: does “marketization” threaten to destroy what we most value about education; does this new era of “accountability” distort what it purports to measure; and who does the modern university belong to? Responding to recent policies and their underlying ideology, the book is a call to “focus on what is actually happening and the clichés behind which it hides; an incitement to think again, think more clearly, and then to press for something better.”


Accelerating Academia

Accelerating Academia

Author: F. Vostal

Publisher: Springer

Published: 2016-04-29

Total Pages: 254

ISBN-13: 1137473606

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Filip Vostal examines the changing nature of academic time, and analyzes the 'will to accelerate' that has emerged as a significant cultural and structural force in knowledge production.


Shaping Higher Education with Students

Shaping Higher Education with Students

Author: Vincent C. H. Tong

Publisher: UCL Press

Published: 2018-03-06

Total Pages: 348

ISBN-13: 1787351114

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Forging closer links between university research and teaching has become an important way to enhance the quality of higher education across the world. As student engagement takes centre stage in academic life, how can academics and university leaders engage with their students to connect research and teaching more effectively? In this highly accessible book, the contributors show how students and academics can work in partnership to shape research-based education. Featuring student perspectives, it offers academics and university leaders practical suggestions and inspiring ideas on higher education pedagogy, including principles of working with students as partners in higher education, connecting students with real-world outputs, transcending disciplinary boundaries in student research activities, connecting students with the workplace, and innovative assessment and teaching practices. Written and edited in full collaboration with students and leading educator-researchers from a wide spectrum of academic disciplines, this book poses fundamental questions about learning and learning communities in contemporary higher education.


Understanding Higher Education

Understanding Higher Education

Author: Chrissie Bowie

Publisher: African Books Collective

Published: 2021-08-23

Total Pages: 182

ISBN-13: 1928502229

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Drawing on the South African case, this book looks at shifts in higher education around the world in the last two decades. In South Africa, calls for transformation have been heard in the university since the last days of apartheid. Similar claims for quality higher education to be made available to all have been made across the African continent. In spite of this, inequalities remain and many would argue that these have been exacerbated during the Covid pandemic. Understanding Higher Education responds to these calls by arguing for a social account of teaching and learning by contesting dominant understandings of students as decontextualised learners premised on the idea that the university is a meritocracy. This book tackles the issue of teaching and learning by looking both within and beyond the classroom. It looks at how higher education policies emerged from the notion of the knowledge economy in the newly democratic South Africa, and how national qualification frameworks and other processes brought the country more closely into conversation with the global order. The effects of this on staffing and curriculum structures are considered alongside a proposition for alternative ways of understanding the role of higher education in society.


The Great University Gamble

The Great University Gamble

Author: Andrew McGettigan

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9781849647656

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A critical and deeply informed survey of the brave new world of UK Higher Education emerging from government cuts and market-driven reforms.