The Marketing Manager's Yearbook 1999
Author: Information Ap
Publisher:
Published: 1999-04
Total Pages: 0
ISBN-13: 9781902202020
DOWNLOAD EBOOKPosts
The Knowledge Management Yearbook 2000-2001
Author: John A. Woods
Publisher: Taylor & Francis
Published: 2000
Total Pages: 573
ISBN-13: 0750672587
DOWNLOAD EBOOKThe Knowledge Management Yearbook is the most current and comprehensive resource available for knowledge management professionals; no other source of information so thoroughly surveys the state of the knowledge management discipline and industry and how they impact businesses and other organizations. Featuring both definitive articles and cutting-edge knowledge management techniques and research contributed by authorities, The Knowledge Management Yearbook covers the nature of knowledge and its management, knowledge-based strategies, knowledge management and organizational learning, and knowledge tools, techniques, and processes. The reference section includes a set of up-to-date directories detailing on-line knowledge management resources, KM publications and organizations, and notable KM Quotes. The glossary of KM terms is increasingly perceived by the industry as a benchmark by which this evolving discipline is defined. The Knowledge Management Yearbook is an indispensable volume for any professional helping to shape his or her organization's knowledge strategy.
Global Marketing Management
Author: Kiefer Lee
Publisher: Oxford University Press
Published: 2012-03-29
Total Pages: 605
ISBN-13: 0199609705
DOWNLOAD EBOOK'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
EJKM Volume 9 Issue 1
Author:
Publisher: Academic Conferences Limited
Published:
Total Pages: 85
ISBN-13:
DOWNLOAD EBOOKDiscontented Miracle
Author: Dali L. Yang
Publisher: World Scientific
Published: 2007
Total Pages: 322
ISBN-13: 9812703543
DOWNLOAD EBOOKChina has been enjoying stellar economic growth for more than a quarter of a century. Yet the rapid growth amid market-oriented reforms has not been an unalloyed blessing. The ?China Miracle? has been accompanied by soaring income inequality and rising social tensions, over-taxing China's resource base and contributing to an environmental crisis. Despite substantial improvement in the standard of living and other social indicators, China's leaders have, in the aftermath of the Tiananmen crackdown, steadfastly held back the opening up of the political system.In this volume, contributors from the disciplines of economics, political science, and sociology examine how existing institutions, broadly defined, might have exacerbated tensions in China's evolving economy, society and polity as well as how institutional developments have been introduced to deal with existing or emerging conflicts and tensions.
Doing Research Projects in Marketing, Management and Consumer Research
Author: Chris Hackley
Publisher: Routledge
Published: 2003-09-02
Total Pages: 221
ISBN-13: 1134492006
DOWNLOAD EBOOKAs interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.
Global Marketing Management
Author: Masaaki (Mike) Kotabe
Publisher: John Wiley & Sons
Published: 2022-10-04
Total Pages: 802
ISBN-13: 111988876X
DOWNLOAD EBOOKAn indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Advances in Education and Management
Author: Mark Zhou
Publisher: Springer Science & Business Media
Published: 2011-07-22
Total Pages: 639
ISBN-13: 364223061X
DOWNLOAD EBOOKThis four-volume-set (CCIS 208, 209, 210, 211) constitutes the refereed proceedings of the International Symposium on Applied Economics, Business and Development, ISAEBD 2011, held in Dalian, China, in August 2011. The papers address issues related to Applied Economics, Business and Development and cover various research areas including Economics, Management, Education and its Applications.
The Routledge Companion to Management Buyouts
Author: Mike Wright
Publisher: Routledge
Published: 2018-09-03
Total Pages: 504
ISBN-13: 1351862529
DOWNLOAD EBOOKManagement Buyouts (MBOs) first came to prominence in the US during the early 1980s, and have subsequently become a global phenomenon and a highly significant transaction within the corporate restructuring landscape Although much recent attention has focused on private equity (PE) backed buyouts, these are only a subset of the total MBO market. The Routledge Companion to Management Buyouts takes a much broader definition, reviewing the current state of research and theory and where further developments are likely to occur and incorporating PE and non-PE backed buyouts, as well as variations such as management buy-ins and management-employee buyouts. It goes beyond the purely financial perspective, exploring the many different aspects of management buyouts and incorporating related disciplines including strategy, organizational change, and HRM providing the first truly comprehensive authoritative resource on the topic. Expertly edited, and drawing on international scholarship, this unique volume will be an invaluable sourcebook on MBOs for researchers and advanced students as well as those interested in the broader areas of corporate restructuring and ownership change.
Marketing Information Guide
Author:
Publisher:
Published: 1971
Total Pages: 444
ISBN-13:
DOWNLOAD EBOOK