"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.
Validea.com, a Web site that ranks and evaluates stock picking professionals based on the performance of their ideas, is the first comprehensive, ongoing effort to hold investment gurus accountable. Now, for the first time, individuals can explore each guru and his methodology and apply that methodology to their own investing decisions. In The Market Gurus John Reese and Todd Glassman, experts in computertized investment decision making, takes readers through the ins and outs of financial strategies developed by the cr'me de la cr'me of the industry - stars such as Peter Lynch, Warren Buffett, David Dreman & James O'Shaunessy. Along the way readers will learn time tested methods to help make smarter investing decisions.
Adopt the investment strategy that built Warren Buffett's fortune Invest Like a Guru provides an invaluable resource for high-quality-focused value investing, with expert insight and practical tools for implementation. Written by the man behind GuruFocus.com, this book expands on the site's value strategies and research tools to provide a primer for those exploring pathways to higher returns at lower risk. The book begins with an insightful explanation of high-quality-focused value investing concepts, then quickly moves into practical, detailed guidance on analysis, valuation, key factors, and risks to avoid. Case studies demonstrate real-world application of various analysis methods, and the discussion walks you through important calculations using real examples. Author Charlie Tian draws upon his own experiences and lessons learned to provide true insight on high-quality-focused value investing as a strategy, providing both reference and expert advice in this singularly useful guide. Warren Buffett once said, "I would rather buy good companies at fair prices than buy fair companies at good prices." That's how he built his fortune, and his method is what we now call high-quality-focused value investing. This book shows you how to determine what constitutes "good companies" and "fair prices," with practical tools for real-world application. Learn the principles and concepts of high-quality-focused value investing Understand the analysis process and valuation of prospective investments Avoid the value traps that can trigger permanent losses Study clear examples of key ratios and calculations We can't all become the next Warren Buffett, but we can boost returns while reducing risk using the right investment strategy. High-quality-focused value investing provides a path to profit, and Invest Like a Guru is the one-of-a-kind guidebook for getting on track.
Investment advisor Peter J. Tanous takes readers behind the scenes with Wall Street's movers and shakers, going head-to-head with 14 of America's top money managers and four leading financial economists to uncover their proven techniques for beating the market consistently.
What does it take to be a stock market guru? What are the traits needed to be a successful investor? Can one master the stock market or is it a gift one is born with? How does one build a portfolio and protect it? Learn from the masters. The Indian stock market is many things to many people. Some are drawn to its thrill and promise but, more often than not, they fail to recognize the risk that accompanies the reward of a great ride. For many, the market and its workings defy logic and mastery. However, within the universe of market watchers in India, there is a small group that has managed to build a fine set of navigation tools and develop a unique perspective and approach towards the market. They have created and institutionalized investment strategies based on their experiences and philosophies. Saurabh Mukherjea delves into the minds of seven such individuals asking them to elaborate on the tools they use and how these work. He traces their journey from being novices to successful long-term investors. Using their insights and his own experience of working in the market for nearly a decade, Mukherjea provides an essential and indispensable framework for operating in the Indian stock market. The interviews with prominent fund managers in the book are: · Sanjoy Bhattacharya · Alroy Lobo · Akash Prakash · Sankaran Naren · Sashi Reddy · BN Manjunath · One who prefers to remain anonymous
An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets. We live in an “Information Age” of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry—the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment. Research in economics, business strategy, and marketing has shown that information is different from other goods and services; this is especially true in competitive settings and may result in strange competitive market outcomes. For example, Sarvary points out, unreliable information may be more expensive than reliable information; information sellers may be better off inviting competitors into their market because this may allow them to increase their prices; and competition may lead to increased media bias—but this may benefit consumers who want to discover the truth. In Gurus and Oracles, Sarvary explores the implications of these and other peculiarities for information buyers and sellers.
Insightful and easy-to-read summaries of fifteen great books. There are dozens of leadership and career books published every year, each promising a different path to success. How are readers expected to get the information they need without reading every one of them? Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month Soundview editors select and summarize the best books so that readers can get a better idea of what's out there and which books will give them an edge. Soundview follows up its previous books (The Marketing Gurus, The Management Gurus, and The Sales Gurus) with this collection of fifteen synopses of definitive books from authors who know the challenges of having a great career. They include Daniel Pink, Seth Godin, Stephen R. Covey, and Marchall Goldsmith. Two of the summaries have never been published. Each book is represented by main points, key examples, best quotes, and more.
Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming. In an easy-to-read and simple format, this book will dissect the strategies of some of Wall Street's most successful investment gurus and teach readers how to weed through the all of the choices to find a strategy that works for them. The model portfolio system that author John Reese developed turns each strategy into an actionable system, addressing many of the common mistakes that doom individual investors to market underperformance. This book will focus on the principles behind the author's multi-guru approach, showing how investors can combine the proven strategies of these legendary "gurus" into a disciplined investing system that has significantly outperformed the market. Gurus covered in the book are: Benjamin Graham; John Neff; David Dreman; Warren Buffett; Peter Lynch; Ken Fisher; Martin Zweig; James O'Shaughnessy; Joel Greenblatt; and Joseph Piotroski.
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
