The Market for Television Advertising
Author: United States. Federal Communications Commission. Network Inquiry Special Staff
Publisher:
Published: 1980
Total Pages: 224
ISBN-13:
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Author: United States. Federal Communications Commission. Network Inquiry Special Staff
Publisher:
Published: 1980
Total Pages: 224
ISBN-13:
DOWNLOAD EBOOKAuthor: David W. Stewart
Publisher: Free Press
Published: 1986
Total Pages: 178
ISBN-13: 9780669117516
DOWNLOAD EBOOKAuthor: Booz, Allen & Hamilton
Publisher:
Published: 1988
Total Pages: 126
ISBN-13:
DOWNLOAD EBOOKAuthor: Steve Kosareff
Publisher:
Published: 2005-03-03
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOKWindow to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.
Author: Michael R. Butler
Publisher:
Published: 1987
Total Pages: 163
ISBN-13:
DOWNLOAD EBOOKAuthor: Robert L. Kieschnick
Publisher:
Published: 2020
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKWe provide a model of television advertising based on an explicit characterization of an advertisement's contribution to an advertiser's profits that suggests that each program faces a downward sloping demand for its ad time. Hence Fournier and Martin's (1983) "law of one price" does not hold in our model. We study these contrasting arguments about television advertising by examining the pricing of broadcast network advertising. In conducting this empirical examination we encounter and solve a severe multicollinearity problem. We conclude that the evidence supports the advertising model presented in this paper and demonstrates segmentation between cable and broadcast viewers in the national television advertising market.
Author: Lawrence R. Samuel
Publisher: University of Texas Press
Published: 2009-03-06
Total Pages: 441
ISBN-13: 0292774761
DOWNLOAD EBOOK“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author: Edmond A. Bruneau
Publisher:
Published: 1988
Total Pages: 8
ISBN-13:
DOWNLOAD EBOOKAuthor: Barrie Gunter
Publisher: Routledge
Published: 2004-09-22
Total Pages: 346
ISBN-13: 1135626308
DOWNLOAD EBOOKConcern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: China Knowledge Press
Publisher: China Knowledge Press
Published: 2008-12
Total Pages: 6
ISBN-13: 9814163147
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